TA L K I N G P O I N T S F E A T U R E
Q&A
eGaming Review: How would you describe the ethos driving LeoVegas? Johan Styren: The ethos behind LeoVegas is to lead the way into the mobile future and being the JOHAN STYREN clear front-runner and innovation leader in mobile casino gaming. Our passion is to deliver the best digital casino experience to our customers in any and all interactions with the company. Our technology leadership also enables the fastest and most user-friendly casino experience on mobile available in the industry today. We have the fastest payouts of winnings in the market. Furthermore, we have a fantastic customer support team interacting with our customers. Altogether an astounding customer experience, the way customers have come to expect from the smartphones driven by the “Apple experience”. eGR: How do you aim to set yourself apart from competitors? JS: By truly doing mobile ?rst, all we do is always from a mobile perspective even though our offering is available on most platforms, including web and tablet. Part of having a mobile DNA is understanding usability and customer experience throughout the interaction with LeoVegas. Our
dedicated focus on innovation and customer experience across all interactions with the company makes us clearly stand out compared to competition. eGR: Can you explain why you have put so much emphasis on your mobile offering, including the single page technology? JS: Rather than having an emphasis, this is the very foundation of the company. One of the key deliverables in a mobile casino is speed and that is why we have based our product on our proprietary single page technology, to deliver the fastest customer experience possible. The single page technology also enables users to access LeoVegas with less than great bandwidth or connectivity. This also broadens the potential user base. eGR: Does being a smaller operator allow for more innovation and therefore greater growth potential in the future? JS: To some extent, it does, and it is certainly an advantage for us that we are not only able to be innovative in ideas but we are able to deliver both technical and marketing solutions accordingly. But more important than size, I trust it is our focus on creating the most amazing casino experience possible that sets us up for future growth potential.
THE FUTURE OF ONLINE CASINO
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SHIMON AKAD, VP OPERA TIONS FOR PLAYTECH, EXPLAINS WHY MOBILE, LAND-BASED INTEGRATION AND SOCIAL ARE GOING TO SHAKE UP THE ONLINE CASINO SECTOR
O N L I N E C A S I N O Online casino remains the pro?t centre
SHIMON AKAD
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of any successful online business, but it is a vertical that is almost unrecognisable from its early days in the latter half of the 1990s. Technology has changed the way the casino sector looks completely. First, we saw Flash displace the download casino,
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