NEWS > ANALYSIS
met with similar offers, with BetVictor refunding certain bets if Brazil were to win the competition. Brazil’s victory may have resulted in a loss but the market maintained an interest in betting throughout the summer’s sporting drought. “It may cost us money, but these are the tactics we use to maintain interest,” McCann says.
A prime example can be seen during the football season, with Friday nights proposing a fairly drab affair with little to no f