SPONSORED EDITORIAL
V M WA R E
IT FOCUS
Choose your weapon
With the heightened technology needs of today’s egaming industry for operators, Jon Cairns of VMware examines IT’s transformation from being a cost centre to a competitive differentiator
Bob Dylan once sang; “The times they are a-changing.” While song lyrics have little to do with egaming, that lyric aptly sums up the current state of the industry. Expansion and growth is being seen across nearly all verticals. Developments in regulation across Europe have led to new markets opening up and exciting operators to the possibilities of millions of new potential players. The sports betting sector has delivered a robust and fast growing in-play m \??]]???H^X?Y?^\?H?]?YX\??Y??[?H?\??[?[??[?[H[?X?][?\??H\??[???YYX??[Y\??H[????[\[?]\???[??[?\?[Z?[??Y?[Z[??[???]?ZY???^Y\?X??\????]?\?H?X?KYY?Y????[\?\?]?Z[??X?H??\][\?H??X?]?[?Y[??\??X??YH[??X\?[??HY??X?[?X?Y]?K?[?^HYX\??]?]?\?Kx?&]?H?Y[???[?\????\[?Y\?
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