eGaming Review April 2013 | Page 54

“WE'RE ALWAYS TALKING TO REGULATORS ABOUT WHY A LIVE CASINO ELEMENT SHOULD BE THERE FROM THE BEGINNING OF ANY NEW ONLINE GAMBLING REGIME" Svande Lilijevall | COO, Evolution [ SIXTY PER CENT OF THE MARKET EVOLUTION GAMING 888 - .COM, .IT, .ES BETCLIC EVEREST GROUP – BETCLIC INCLUDING .IT, BET -AT-HOME AND EXPEKT BETSSON GROUP – INCLUDING BETSSON, BETS10, CASINOEURO, BETSAFE AND CHERRY CASINO BSKYB BWIN.PARTY GROSVENOR CASINO AND BLUE SQUARE – RANK LADBROKES LOTTOMATICA ORANJES AND KROON CASINO – EVOLUTIO N’ S LICENSE ES expansion of regulated markets opening across Europe with Evolution the ?rst live regulator-approved solution in Italy with 888.it in August 2011 and in Spain with 888.es in February this year. While Evolution supplies a dedicated, native Italian speaking dealer room to local clients including Lottomatica’s TV offering and bwin.party’s Gioco Digitale it has also had to adapt to regulatory regimes such as Spain that only allows live to be broadcast on Spanish soil. This has meant Evolution setting up a small operation at a local Murcia casino that then relays information and is managed back at its Riga hub. This model could well be one employed by other regimes and regulators in the future, however Liljevall is more than prepared for change, something the business has always been obliged and willing to adapt to. “We’re ready for most things. Our focus remains on our core offering and enhancing what we already have, however we’re now also beginning to look at new products such as three-card poker as well as new platforms, we have the rights to Deal or No Deal [with game creator Endemol] and are looking at ways to maximise that opportunity [more to come later this year] as well as new streaming technology. We’re also looking at opportunities to expand in newly regulated markets such as Holland and Belgium and other forthcoming markets such as Greece, Sweden and Switzerland. We’re always there talking to PADDY POWER PAF SPORTINGBET UNIBET INCLUDING .COM, .IT, .DK AND MARIA.COM AND .DK EVOLUTION ITALY SPECIFIC 888 – FIRST LIVE CASINO TO LAUNCH IN THE MARKETPLACE BETCLIC.IT