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Ignore mobile email at your peril
> LUKE WINGFIELD DIGBY > CEO TOTAL SEND
Casinos, online gaming companies and their affiliate marketers are missing a trick by ignoring mobile email, and thereby risk losing market share to their opposition. Recent research from ReturnPath suggests that mobile email open rates have increased by 300% in the last two years, with more emails now opened on mobile devices than on traditional desktop computers. Yet despite this, most companies continue to ignore mobile email altogether, choosing instead to employ a one-size-?ts-all approach to their marketing campaigns. For sectors such as gaming, which already enjoy fairly low open rates as a result of domain blacklisting an ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????M??????????????e??????????????????????????????????????????????????????????????????????????????????-??????????????
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