L O N D O N C A P I TA L G R O U P
SPONSORED EDITORIAL
FINANCIAL TRADING FOCUS
Financial trading and gaming: two sides of the same coin
Angus Campbell, of London Capital Group, discusses the importance of partnerships for the gaming industry
Partnerships are the life blood of the gaming industry and provide numerous revenue enhancing opportunities for operators and their affiliates alike. Whether it is a joint venture, a white label or a simple affiliate agreement, the partnership is mutually bene?cial to both parties if the clients keep rolling in. This of course is critical to the success of any partnership, so getting the message right and tapping into your target market is key. This, ultimately, is down to selecting and forging the right type of partnership so that both parties will bene?t. Partnerships at London Capital Group (LCG) are a large part of what we do and are good at. It would be no surprise to hear that more than half of our revenues are generated by our white labels and affiliate programs. We boast some of the best known UK brands as our partners, some of whom have been with us for many years, bringing the ability to trade ?nancial markets to a wider audience. Our partners are not exclusively other ?nancial companies such as stock brokers; they are gaming operators too. Many gaming operators may think that ?nancial markets have no place in their product range and ask why they would want to try and get a poker or slots player to start trading the FTSE 100 or EUR/USD currency. Everyone, whether they are trading sports, playing poker or trading ?nancial markets online, has a strategy or method of how to ap