EFSC Marketing and Communications Style Guide November 2022 | Page 21

NAMES Include an individual ' s full name on first mention , then use only the last name on subsequent mentions .
• Actress Jane Doe has had a long and fruitful career . Doe doesn ' t plan to stop .
Capitalize a title before a person ’ s name , but not when it follows their name or stands without a name .
• I heard Pope Francis gave his blessing .
• Francis , pope and head of the Catholic Church , was born Jorge Mario Bergoglio .
• I was excited to meet the pope .
Do not combine titles or use them with abbreviations indicating academic or professional degrees .
• Incorrect : Senator Doctor John Smith , Ph . D . is not a real person . Abbreviate Senior , Junior , Second , or Third following a full name .
• Dr . Martin Luther King , Jr . was crucial to the Civil Rights Movement .
• King George III lived in England .
Graduates should be referred to as " alum " ( singular ) or " alumni " ( plural ). Do not use gendered language , such as " alumnus " ( singular masculine ), " alumna " ( singular feminine ), or " alumnae " ( plural feminine ).
• He is an EFSC alum .
• Those women are EFSC alumni .
WEBSITES / URLS
A website refers to a collection of web pages ; these terms should not be used interchangeably . In print , if you cannot use a QR code , use the shortest , simplest version of a URL possible . Contact the Office of Collegewide Communications for more information .
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