Maxwell C. King Center Named Among Top Theatres
The King Center for the Performing Arts achieved another strong year of growth and recognition. With rising ticket sales, expanded regional reach, national rankings, and the successful launch of new guest experiences, the venue continues to strengthen its position as a premier destination for live entertainment on Florida’ s Space Coast.
Over the past five years, the King Center has experienced a remarkable period of growth and achievement under Legends / ASM Global’ s leadership. The venue has welcomed full houses for dozens of major headlining performances and launched its first full Broadway season in partnership with American Theatre Guild— a milestone moment for the Space Coast.
Because of this, the King Center earned national recognition, being ranked in the Top 200 Theatres Worldwide by Pollstar, a leading authority in the live entertainment industry, highlighting the venue’ s continued success and national visibility and affirming its position as a world-class destination, right here in Brevard County.
Other Key Accomplishments:
• Sustained Growth in Ticket Sales: Ticket sales are up 2 % year-to-date compared to the previous fiscal year, continuing the King Center’ s upward trajectory in attendance and revenue. More than 120,000 guests have visited the King Center in the past year, resulting
29 | EFSC COLLEGE ACCOMPLISHMENTS in $ 6 million in ticket sales. Guests from outside Brevard County accounted for 27 % of ticket buyers, reinforcing the King Center’ s growing regional draw and economic impact beyond the local community.
• Top-Performing Events: This year’ s standout performances included Bonnie Raitt, the Broadway national tour of Come From Away, Joe Bonamassa, Ron White, Anne Wilson, Chicago, and the fan-favorite Classic Albums Live summer series— all contributing to another strong season of diverse, highquality entertainment.
• Excellence in Guest Experience: The King Center was recognized as one of the Top 10 venues globally within Legends Global for exceptional customer service and guest experience, reflecting the dedication of staff and volunteers who help create memorable moments for every visitor.
• New VIP Experience Launch: The highly anticipated Backstage Vault VIP Experience officially opened this season, offering guests an exclusive, elevated preshow experience. The debut event sold out and received outstanding feedback from attendees.
• Looking Ahead: With renovations complete and new premium offerings in place, the King Center continues to expand its reach, enhance the patron experience, and strengthen its reputation as Central Florida’ s premier destination for live entertainment.
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