COLLEGEWIDE COMMUNICATIONS EFFORTS
• The campaign was conducted across multiple platforms , driving traffic to the EFSC website and specially designed landing pages
• Note : The reference to “ impressions ” that follows below is when a person sees and acts on an advertisement , such as registering for classes
• Paid Digital Ads on Social Media Including Facebook , Twitter and Instagram : 200,000 impressions
• Digital Display Ads : 63,000 impressions resulting in 35,000 clicks through to the campaign landing page
• Streaming Radio Spots on Pandora : 200,000 impressions ; Spotify : 350,000 impressions
• TV ads placed on 25 cable TV stations for a total of 4,400 spots running at peak viewership times
• Digital Video Streaming on devices like Roku , Smart TVs , Apple TV , Spectrum Video on Demand , Web Browsers , Xbox , PlayStation and more for a total of 425,000 impressions
• TV spots on YouTube : 560,000 impressions
• Movie Theatres Ads : 240,000 impressions
• Print Ads placed in local newspapers / magazines : 30
ENROLLMENT MANAGEMENT EFFORTS
• Increase in special events for new , first time in college students to complete enrollment requirements and registration , including Launch to Success and Titan Registration Read
• Supported 600 students who did not have clear college or postsecondary plans with taking Success Strategies on-site at their high school , providing enrollment assistance , a campus visit , career assessments , and other support with determining plans after high school
• Go Higher , Get Accepted reached nearly 1,000 students across 18 schools with enrollment assistance supporting Brevard ’ s recognition for having the highest Federal Assistance for Financial Aid completion rate of high school seniors in a large Florida school district
• The first ever Senior Success Symposium was hosted in summer for high school juniors who were entering the 12th grade to prepare them for a successful senior year and a clear pathway for college success
• More emphasis was placed on getting students eligible for priority registration so they can register early
• Increased outreach to targeted student groups by all advising teams including :
• Active students who were not registered for the Fall term , but were here Summer or Spring 2023
• Students with registration holds to assist them prior to the start of the Fall Term
• Returning Bachelor ’ s Degree students who have not been enrolled for more than a year
• Students who were on academic warning or probation
• Processed over 1,600 requests for information submitted by prospective students on the EFSC website
• Supported 15 Fall Enrollment events including campus tours , Corrections Open House , Launch to Success and Bachelor ’ s Degree Expo
• Sent 69,776 emails , 37,353 texts , 23,777 mailings and postcards to prospective students
• Increased targeted and focused communications to students in the pipeline from inquiry , application , registration and everything in between
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