SEPTEMBER-2017
Growing Manufacturing Jobs
Partnership with the Economic Development Commission of Florida ’ s Space Coast resulted in upswing in the local manufacturing workforce thanks to college ’ s 10-week Certified Production Technician course . ( Student Enrollment , Financial Management , Trustee Relations , Community Awareness )
Manufacturing Highlights :
• The pilot program ’ s goal is to build baselinemanufacturing skills to confront the Space Coast ’ s manufacturing workforce skills gap .
• Through the successful initiative , 95 percent of EFSC course graduates have been interviewed by one or more manufacturers and 80 percent have been placed in a manufacturing job .
• EFSC placed second in Florida on the Manufacturing and Logistics Certification Index , positioning itself as a leader in providing skilled workers to the manufacturing industry .
Website , Social Media Success
Made a number of key improvements to the college ’ s Website and Social Media platforms to provide academic and college-wide information , and serve as a main marketing tool for student recruiting and retention efforts . ( Student Enrollment , Diversity Initiatives , Employee Relations , Community Awareness )
Website , Social Media Highlights :
• Updated more than 1,900 website pages and built new sections for such important areas as all new Bachelor Degree , Associate Degree , and Certificate programs launched in 2017 , Student Recruitment Office and the EFSC Foundation .
• Helped create Online New Student Orientation System , a major advance to prepare students for life at EFSC and provide real-time updates to ensure new students are reviewing the most current advising , academic support and security information .
• Revamped Student Advising section in another important upgrade to better serve the advising team and prospective and current students .
• Implemented a new college-wide Events Calendar system , which dramatically improves the ability to promote attendance at events and shares key academic deadlines in a more visually pleasing , mobile-friendly format .
• Increased support for online marketing campaigns for student recruitment , including custom landing pages to drive prospective students to register at EFSC .
• Enhanced the tracking of EFSC online advertising campaigns for student recruitment through Google Analytics , giving us better insight into the relationships between online and social media based advertising and new student enrollment .
• Provided more than 50 around-the-clock Website and Social Media alerts on a range of issues , including Hurricane Irma , power outages and other campus emergencies .
• Published more than 115 news releases and feature stories on the Website and Social Media , promoting the college ’ s accomplishments and successes .
• Continued growing followers on all Social Media platforms with a dramatic increase on Twitter , climbing 36.5 percent over 10 months .
• Facebook also grew , with monthly engagement averaging more than 3,700 followers and post shares reaching more than 48,500 people .
• The Social Media platforms are central to our strategy to reach larger audiences of current and prospective students , and the college supporters and stakeholders in the community .