EFMM6008 Trendforecasting & Concept Development - Karla Dela Cruz TRENDFORECAST PACK KARLA DELA CRUZ EFMM6008 | Page 8

Naomi, “My words are resilience”
8 |
GEN Z VOICES.
This generation isn’t just voting – they’re marching, protesting and
raging against the political machines. An estimated 800,000 people
participated in March for Our Lives, a gun-control protest organised
by teens across the US. Many teens marched in bright orange – the
colour hunters wear to avoid being shot in the woods. With this next
generation wielding political power, companies will need to stop,
listen and avoid advert jargon.
WGSN, 2018