EFMM6008 Trendforecasting & Concept Development - Karla Dela Cruz TRENDFORECAST PACK KARLA DELA CRUZ EFMM6008 | Page 20

“
so much so that the average consumer buys four pairs
of jeans a year. In China’s Xintang province, a hub for denim,
300 million pairs are made annually. Just as staggering is the
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brew of toxic chemicals and hundreds of gallons of water it
takes to dye and finish one pair of jeans.
-ECOWATCH
“