SELLING SKILLS COURSE FOR CROP SCIENCE DIVISION
We all know the importance of trainings in polishing skills and leading growth. Being a new business
division of EFERT, it is important for CSD to have a skilled sales force to deliver good results.
To achieve this goal, we initiated the “Selling Skills” course for the Sales team across the regions of Sindh
and Punjab. The course included many important aspects like guidelines to make sales call, handling
customer responses and closing calls effectively.
All this was supported with video sessions and detailed reviews of recorded calls by the participants for
better understanding of the skills used during the call.
Shabih ul Hasnain Bokhari
effectively
CROP TRAININGS FOR CSD SALES TEAM
In the highly competitive market of Crop Protection Business, you are only able to win customers if you
are technically sound enough to help them get the best results out of your products which increase their
crop yields and eventually their profits.
For this purpose, the Crop Science Division held a one-day training for Sales team including Field Officers
of Cotton and Rice areas. Crop wise trainings have been designed to equip the sales team with latest
crop production technology, information on pests and their control with our products and techniques to
help growers increase their yields, thus building & increasing confidence in Engro products. By attending
these trainings, the participants became more aware of the new crop production/protection trends. The
knowledge gained will create an everlasting bonding between customers & the company.
These trainings were conducted in each sales region during April/May, and information related to crop
husbandry, crop protection, USPs of Engro products, and spray techniques to get the maximum from
products keeping in view environment and applicator safety were thoroughly refreshed with the teams.
We are hopeful that Engro CSD will benefit from these trainings in coming days to become an important
player of the Pakistan Pesticides market.
Shabih ul Hasnain Bokhari