MARKETING CONFERENCE
2018 - PATTAYA
Engro Fertilizers Marketing Conference XVIII was held between April 27-30 in Pattaya,
Thailand. It was bigger than ever this year as a contingent of over 350 people was taken
ensuring that the entire Marketing function was present at the event, which had never
happened before. Three days and three nights packed with absolute fun, celebrations, team
spirit, enthusiasm and recognition followed the moment the contingent landed at the
airport and was driven to Pattaya. Theme for this year’s Marcon event was “Game Badal Do”
to encourage the team to start doing business with a completely different mindset that’s
targeted towards innovation, agility and boldness.
The conference day brought along a series of informative presentations from all the
functions followed by an interesting HR activity boosting team work. Evening started with a
beautiful and captivating LED Light Show. Awards were presented to top performers of
Marketing after the dinner. The Gala night later reverberated with laughter with one of the
best ever in-house acts, live singing and the crowd going crazy with dancing over the beats
of none other than RDB.
Spirits during the entire event remained high. Marketing team is geared to go all out and
tackle the tough market challenges with a new approach to business to challenge the
norms.
By Munyba Ammad