Career - Power Your Future
The Value Created by
Designer Co-founders
Text: Emine Can, EESTEC Alumni
Photographs: Emine Can, EESTEC Alumni
which satisfies all needs without any additional cost: A designer co-founder.
It is like the hunger games to be the first in
the market for start-ups. During the idea development or backend progress phase it is
more likely to hear about a few more competitors that already launched and started annoying marketing acts with much better revenue
models and promising key partners. Before
the feeling of giving up defeats the spirited
childinside,you should ensure yourself that
you are more beautifulthan the others and be
definitelythe one to be picked up.Even when
the investors or VCs, you can read the currency change from their eyes in real time, by
looking at the blind predictions in the financial plan give your chocolate mocha sales no
chance you should still ensure yourself that
you are the most beautiful. From consumer side losers never existed and whom they
follow are the winners. The winners that have
one common feature: The perfect design.
It is not the 80s that people love luminous attention-grabbing designs. A complete white
box with an apple figure on it steals your heart
away. You can feel the characteristics of the
product you got before opening the package. A good design is not the only but a very
important prerequisite to succeed on to the
market. For similar competing ideas it is more
and more important to have a more aesthetic, user-friendly look because it is harder to
differentiate the tech or business plan alone.
Here comes the question: How can a lowbudget start up afford the cost of design? In
a guiding article about the answer you wondered Soren Petersan gives four primary options from cheaper to most costly for a startup to meet its design needs: “Crowdsourcing,
hiring a freelancer, partnering with a design
agency or employing a full-time designer”.
Crowdsourcing is only good if you need a single quick logo without the soul behind. It is a
high risk that the work may not represent your
company, which is a matter of research. Hiring a freelancer may come up with a high risk
of unsatisfactory results due to the lack of information transmission from the idea developer to the freelancer since the freelancer is not
directly in business and responsible to many
others with design. Partnering with a design
agency would be the most professional option but is absolutely the worst answer where
the word “agency” itself requires a budget
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