try to sell your product. Yes, you got
that right, you have to sell it BEFORE
you build it. Of course you won’t
charge people, you just want to see
how many people will click the “Buy
my amazing product now!” button.
Put some money in Google AdWords
to promote your page and see if anyone is at least clicking on your ads.
When you have people who want to
pay for your product it’s time to start
coding for real. Does the whole process sound complicated? Well, it
is the beginning, and there is much
much more to tell about it than I could
ever ?t into this magazine. When
I read through this again it actually feels scary because there are so
many things that I skipped. This article was written solely to give you
an idea of what a startup is and how
to decrease the chance of failure if
you’re thinking about starting something. To learn more, I strongly recommend you to read some books on the
topic, starting with The lean startup
by Eric Ries.
So you have a business idea? DON’T
just do it, validate it ?rst! According
to statistics you have less than 10%
chance of success. But who cares,
even if you fail, you will learn, and next
time your success rate will be way
higher. If you don’t have an idea yet,
go work in a startup. You’ll not earn
much, you’ll work overtime, and you’ll
consider quitting every other week.
But you’ll have a purpose for your
work. And you’ll learn - a lot. Now go,
be a rockstar!
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