EESTEC Magazine Vol 33 2013/2 | Page 54

try to sell your product. Yes, you got that right, you have to sell it BEFORE you build it. Of course you won’t charge people, you just want to see how many people will click the “Buy my amazing product now!” button. Put some money in Google AdWords to promote your page and see if anyone is at least clicking on your ads. When you have people who want to pay for your product it’s time to start coding for real. Does the whole process sound complicated? Well, it is the beginning, and there is much much more to tell about it than I could ever ?t into this magazine. When I read through this again it actually feels scary because there are so many things that I skipped. This article was written solely to give you an idea of what a startup is and how to decrease the chance of failure if you’re thinking about starting something. To learn more, I strongly recommend you to read some books on the topic, starting with The lean startup by Eric Ries. So you have a business idea? DON’T just do it, validate it ?rst! According to statistics you have less than 10% chance of success. But who cares, even if you fail, you will learn, and next time your success rate will be way higher. If you don’t have an idea yet, go work in a startup. You’ll not earn much, you’ll work overtime, and you’ll consider quitting every other week. But you’ll have a purpose for your work. And you’ll learn - a lot. Now go, be a rockstar! 54