Complete the following:
A balanced scorecard suggests that we view the organization from four perspectives( the learning & growth perspective, the business process perspective, the customer perspective, and the financial perspective). Briefly discuss these four perspectives analyzing what each means to your organization? Based on this analysis: What other strategies would be a good fit for your company profile? Provide a brief overview of these strategies. Why is it important to have more than one strategy in mind when pursuing global expansion?
*** PLEASE WRITE 3-4 PAGES *** SCENARIO Company Biography
In January of 2002, John Ferrer and his wife Deborah started their own corporation, a large custom furniture manufacturer located in Boston, MA. Their initial accounts were in the Northeastern region of the United States, and they annually observed a constant profit increase. By March of 2006, they were able to grow the company enough to go from five distribution and manufacturing plants to 10 to allow shipping to 48 states. Although they have two retail stores, one located in Phoenix and one in Boston, their primary source of revenue is online catalog sales. They have 10 manufacturing plants and distribution centers throughout the country.
John and Deborah‘ s corporation is known throughout the industry for its exceptional customer service and superior quality. The contemporary designs lend themselves to a younger market, and the customer base is predominantly upper-middle class because it is one of the highest priced furniture companies in the market. Part of the appeal of John and Deborah‘ s brand is their consistent involvement with the local communities to create green gardens. They have also