Complete the following :
A balanced scorecard suggests that we view the organization from four perspectives ( the learning & growth perspective , the business process perspective , the customer perspective , and the financial perspective ). Briefly discuss these four perspectives analyzing what each means to your organization ? Based on this analysis : What other strategies would be a good fit for your company profile ? Provide a brief overview of these strategies . Why is it important to have more than one strategy in mind when pursuing global expansion ?
*** PLEASE WRITE 3-4 PAGES *** SCENARIO Company Biography
In January of 2002 , John Ferrer and his wife Deborah started their own corporation , a large custom furniture manufacturer located in Boston , MA . Their initial accounts were in the Northeastern region of the United States , and they annually observed a constant profit increase . By March of 2006 , they were able to grow the company enough to go from five distribution and manufacturing plants to 10 to allow shipping to 48 states . Although they have two retail stores , one located in Phoenix and one in Boston , their primary source of revenue is online catalog sales . They have 10 manufacturing plants and distribution centers throughout the country .
John and Deborah ‘ s corporation is known throughout the industry for its exceptional customer service and superior quality . The contemporary designs lend themselves to a younger market , and the customer base is predominantly upper-middle class because it is one of the highest priced furniture companies in the market . Part of the appeal of John and Deborah ‘ s brand is their consistent involvement with the local communities to create green gardens . They have also