segments that a marketing manager could segment a market ? Provide an example of segmenting a market for a pet product or service . 9 . Identify and describe the 4 main components of a competitor analysis . To show your understanding , select a local ice cream shop and develop a competitor analysis for them . 10 . What are the 5Cs of Marketing ? Describe each in detail . ------------------------------------------------------------------------------------ HI 501 PHR Implementation
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Scenario 2 : PHR Implementation An academic medical center in the western U . S . recently adopted a commercial EHR and plans to adopt and integrate a PHR with its EHR . The hospital CEO drafts a vision statement designed around improving how their patients experience health care . The CEO convenes a meeting of the chief technology officer , the chief nursing informatics officer , the chief medical officer , and a liaison from the EHR vendor to develop a strategic plan for the PHR . This meeting includes a specific list of functionalities , a timeline for their implementation , and considerations regarding the effects of the PHR on current workflows and revenue streams . Imagine that you are the chief technology officer for the hospital . What PHR functionalities will you recommend be implemented first ? Why ? ------------------------------------------------------------------------------------ ECON 345
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