Bell Home Original taco shells, to further assist in the elevation of how something like this could have occurred without going detected. Action Taken: The CEO, Brian Niccol, needs to make a statement in regards to this matter. It should be mentioned that this situation is very serious and we are taking the necessary precautions to ensure our consumers are protected. It should be noted that something this extreme could have gone on undetected, being that this particular GM corn strand, went from being banned to global, and within one year, it was widely distributed. Products might have come into contact with this stand of " Cry9c " at some point in the production process and was not caught. We need to ensure that Taco Bell is working more closely with Kraft to ensure that anything with Taco Bell ' s name / brand attached to it, will be monitored very closely to assure our consumers are protected. Since working with Kraft on 8 / 1 / 1996, we have meet with Kraft periodically to discuss quality, financial and operational matters 5; whereas, now, we plan to have more detailed conversations in regards to a chemical breakdown, as well as the previously mentioned matters, to guarantee that the Taco Bell brand is being associated with the type of product we distribute in our quick-service restaurants. Although we are in a licensed agreement with Kraft, we need to try to protect our brand, so that we as an individual entity do not suffer harshly " References: 1. O’ Rourke, IV, James S..( 2013) Management Communication, A Case-Analysis Approach.( 5th edition). p. 43 2. O’ Rourke, IV, James S..( 2013) Management Communication, A Case-Analysis Approach.( 5th edition). p. 46 3. O’ Rourke, IV, James S..( 2013) Management Communication, A Case-Analysis Approach.( 5th edition). p. 46 via www. greenpeaceusa. org. 4. O’ Rourke, IV, James S..( 2013) Management Communication, A Case-Analysis Approach.( 5th edition). p. 43 via ― Taco Shell Recall Focuses on Safety of Biotech Foods,‖ www. mindfully. org 5. O’ Rourke, IV, James S..( 2013) Management Communication, A Case-Analysis Approach.( 5th edition). p. 45