Editéur Plus The Fifteenth Issue | Page 56

56 EDITÉUR PLUS TYNELL UNDERWEAR The struggle has always been real to find underwear that still feels com- fortable after a few hours of wear. In our quest to design underwear that deliver on quality as well as comfort, we arrived at our ethos; Fit. Feel. Freedom. Wear the Fit. Feel the quality. Experience the Freedom. The TYNELL Signature Range comes in two styles – briefs and brief- trunks and we will soon be releasing our trunk style. Our Limited Editions have exquisite prints that vary from pair to pair. We have released a limited number of pairs as part of our first range and each pair has been handmade from specially selected fabric that feels light and soft against your body. #DressToUndress To celebrate the launch of TYNELL we collaborated with international film and commercial producer, Renier Ridgeway from Silverlining Pictures and one of South Africa’s most acclaimed music video directors, Kyle Lewis, to produce our first brand video.