Editéur Plus Editéur Plus - The Twelfth Issue | Page 50

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EDITÉUR PLUS
most tasks herself from designing, patterns, grading
and cutting to costing, graphic design, client liaison
and administration. She does, however, have a few
staff members who assist her with consignment
sales and sewing. This is yet another way in which
Isabelle shows her passion for social responsibility.
She values ‘treating her team well as well as invest-
ing in skills development and empowerment’. She
also runs a mentorship programme called Develop-
ing Designer that helps young designers who are
just starting out establish a brand and find their feet
in the industry. Perhaps it is this heart for develop-
ment that would keep her networking with smaller
designers as opposed to working with a large cor-
porate brand.
It is a global trend that consumers and businesses
are being more aware of their environmental and
social impact. It is refreshing and exciting to see that
the fashion industry is no different. The landscape
of fashion is changing. Trend seeking shoppers are
looking for more than just eye-catching clothes.
They are looking for fashion that is personal. They
want fashion with a heart that is deeply embed-
ded in the South African culture. This is fashion
by SIES!isabelle. Joining the cause of the Fashion
Revolution is close to Isabelle’s heart.
SIES!isabelle designer clothing can be found in a
variety of South African stores such as The Space
stores, Zando and directly from the SIES!isabelle
studio near Johannesburg. ‘I love being more in-
volved with the end client, interacting with her
and sharing my passion for what I’ve created,’ she
added.
EDITÉUR PLUS / THE TWELFTH ISSUE