Editoreal Magazine graphic_x | Page 19

MAKROPOL IS AN ENTITY FORMED OF ARTIST AND ENTREPRENEURS, FILM- MAKERS AND DESIGNERS. BASED IN COPENHAGEN AND LEAD BY JOHAN KNATTRUP JENSENAND MADS DAMS- BO, MAKROPOL STRIVES TO CREATE TRANSFORMING STORIES WITH TOOLS FROM THE NEW DIGITAL AGE. MAKROPOL’S CREDO IS THAT ART CAN DRIVE INNOVATION, AND IN- NOVATION CAN BE ART. I inside another space in Meat Packing District Makropol, a production company is also located. But Makropol is not traditional production company although they do create commercials and shorts. Cause in every production they create they focus on what's newest at the market. Lately they have experienced a lot Virtual Reality, also helding courses about Virtual Reality, and made the very first Virtual Reality commercial, Doom Room. But the project for which I believe that Makropol should have the most recognition is for the project, World Online Orchestra. A project in which individuals around the globe could join an online symphony with their instrument and in that way create a collective musical experiences, while being different places on eartch. It is when projects like these are mate that we learn to embrace the new values of technology, and I think companies like Makropol deserves recognition for doing so.