DESIGN AND MARKETING
z The design and prototyping of innovative shrink sleeve packaging
iC3D achieves shrink comfort for Sun Branding
The Sun Branding case study reveals that iC3D ’ s Shrink and Shrink Correction features were game-changers for developing innovative ideas . Sun Branding Solutions , headquartered in Bradford , UK , is an expert in brand and packaging design . Working with some of the biggest names in retail , FMCG , and pharmaceuticals worldwide , the company provides expert advice and endto-end support across the whole brand development , design , and print process . Its vast client list is a who ’ s who of household names , including Unilever , Asda , Tesco , Pizza Express , and Jordan ’ s .
The Sun Branding Pack Science division offers a team of structural packaging experts with a corporate philosophy of striking ‘ the perfect balance between form , function , and performance .’ The team covers every packaging material and application , from all things flexible to glass , carton , and POS / POP .
Arguably , the key to Sun Branding ’ s longstanding successful relationships with many clients is its continual process of reinvention .
The company is rightfully proud of its track record of innovation and , to this end , passionate about exploring and investing in new technology that will keep it one step ahead , driving the future of packaging . With this purpose , Sun Branding came across Creative Edge Software while investigating the market to find a better solution for producing fast , accurate packaging mockups .
Creative Edge Software ’ s flagship product , iC3D , is an all-in-one packaging application that allows designers to generate 3D digital prototypes in real-time for all types of packaging , including cartons , labels , flexibles , bottles , POS / POP , and shrink wraps .
Sun Branding Solutions wanted a solution for producing fast , accurate packaging mockups that would also enable the company to innovate and fully explore all the creative options for blue-chip clients in the food , drink , and household goods .
For Sun Branding , it was one specific feature of iC3D that impressed the company most of all . Tackling a notoriously challenging procedure , iC3D SmartShrink was developed to quickly and accurately visualize how to shrink film artwork will distort when applied to 3D models . The technique requires no specialist structural design skills from the packaging professional and no technical production knowledge of how the shrink will ultimately be applied . Working with flat Illustrator or PDF artwork allows the operator to predict where distortions will occur , automatically eliminating warp or deformation .
“ We trialed other plug-ins and standalone products for this kind of work , but the quickest turnaround we achieved was little under eight hours . iC3D rendered the same job in a matter of seconds , literally .” – Martin Hawkins , Group Operations Director , Sun Branding .
“ The crucial difference with iC3D is its astonishing speed ,” explains Martin Hawkins , Group Operations Director at Sun Branding . “ We trialed other plug-ins and standalone products for this kind of work , but the quickest turnaround we achieved was little under eight hours . iC3D rendered the same job in a matter of seconds , literally .”
The specialized Shrink and Shrink Correction features of iC3D made the difference for Sun Branding when embarking on the project to improve Comfort ’ s packaging . According to Sun Branding , the high speed and ease-of-use of iC3D ’ s
Comfort ’ s packaging using Shrink Correction features of iC3D
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6 Packaging South Asia 25 August 2021