technology has been created for an overseas banking site that learns your particular behavior while you’re on the site. If that learned behavior suddenly changes when your account is accessed again then it can determine the logged on person might be fraudulent. The other issue is to do with ownership and transparency which will give the individual more say about who can and who can’t have your precious information. The UK government is a driving force behind big data innovation. Using the data it’s able to collect government departments are able to deliver services quicker like better healthcare and quicker response times to an incident. Of course not all governments are this efficient, and commercial organizations who abuse the data they have about their customers, will simply go out of business. Gold suggests that “the value they bring to their customer is actually contained in that data, meaning a lot of the products that they have has become commoditised and so an abuse of that data will see people move away from any organization. It’s like if you were banking and the bank abused the use of your money, that bank would be out of business in seconds”. Be that as it may, data is now much richer. It’s a 21st Century tool from which today’s child will live longer, be mentored according to what the data can provide. In business, the evidence shows that companies that adopted “data-driven decision making” protocols enjoyed significantly greater productivity gains than those that did not. Big Data may be is in its infancy but through companies like EMC, a promising data driven future seems inevitable.
“We’ve reached a tipping point in history: today more data is being manufactured by machines, servers, and cell phones than by people” – Michael E. Driscoll “Big Data could know us better than we know ourselves” – Dan Gardner “If we don't look at the data we underestimate the effect on social change” – Hans Rosling