EdCal EdCal v49.20 3/11/19 | Page 2

2 EDCAL March 11, 2019 Superintendent’s trivia skills put to test on radio show Forgive Chula Vista ESD Superinten- dent Francisco Escobedo if he was shaking his head after a recent appearance on the “Jagger and Kristi Show” on Magic 92.5 FM Radio. Escobedo was put to the test in a game of trivia called $1,000 Minute. If Escobedo answered 10 trivia questions correctly in 60 seconds during the live radio segment, he stood to win $1,000. There was no grading on a curve on this test. Instead, the hosts threw him a few curves. Kristi asked the superintendent, “What does the acronym ‘SMH’ mean in text messaging or use online?” Escobedo didn’t hesitate. “I have no idea on that one,” he said, with a laugh. When told it means “shaking my head,” Escobedo good naturedly replied, “I am shaking my head now.” School staff and students may have been shouting correct answers at the radio throughout the South County that morn- ing. Altogether, the superintendent an- swered six of 10 correctly. Jagger and Kristi nevertheless awarded $10 dollars for each correct answer, a total of $60, and noted the superintendent was a great sport. Escobedo pledged to use the funds to assist homeless children at Vista Square Superintendent Francisco Escobedo (seen here during a recent visit to record a public service announcement) was a contestant on Magic 92.5 FM’s $1,000 Minute contest. Elementary with the purchase of food and clothing. This appearance on the radio show was part of the district’s enrollment and marketing campaign. Chula Vista Elemen- tary School District’s marketing campaign has two primary objectives: to help boost enrollment at schools that are struggling with declines, and enhance brand recog- nition and positive association at a time when public schools are under increasingly competitive and fiscal pressures. The ongoing marketing campaign in- cludes greater outreach regarding registra- tion for preschool, Transitional Kindergar- ten, and kindergarten. Employees also are encouraged to serve as brand ambassadors. Employees are being invited to like, share and comment on district social media posts about enrollment. Likewise, schools are encouraged to tout their success stories, and celebrate what’s right in their local schools. The radio segment with Escobedo went so well, the station has invited CVESD principals to take part in a “Principal Challenge” to appear on $1,000 Minute. Families will be allowed to vote for their favorite principal through March 14. The principal with the most votes will be announced on March 15 and appear on-air on March 21. Poll shows most favor governor’s budget proposal Majorities of Californians support Gov. Newsom’s first proposed budget, which increases spending on K-14 education, higher education, and health and human services. This is among the key findings of a statewide survey recently released by the Public Policy Institute of California. When read a summary of the gover- nor’s 2019-20 proposed budget, 70 percent of all California adults and 64 percent of likely voters favor the spending plan. Large majorities support two key components of the governor’s proposal: 77 percent of adults and 72 percent of likely voters favor allocating $1.8 billion to expand pre-kin- dergarten and early childhood programs and facilities, while 78 percent of adults and 70 percent of likely voters support an $832 million funding increase for public colleges and universities. “Governor Newsom’s first budget pro- posal is highly popular among Californians, and there is overwhelming support for his plans to increase funding for preschool and higher education,” said Mark Baldassare, PPIC president and CEO. The survey also asks which of the four major areas of state spending should have the highest priority: K-12 public educa- tion, health and human services, higher education, or prisons and corrections. Californians are most likely to choose K-12 education (46 percent), followed by health and human services (32 percent), higher education (16 percent), and prisons and corrections (4 percent). Mixed views on “split roll” change to Prop. 13 Proposition 13, which limits property taxes in California, is viewed favorably, with 61 percent of adults and 64 percent of likely voters saying it has been mostly a good thing for the state. A ballot measure eligible for the 2020 ballot would ease the strict limits that Proposition 13 places on commercial property taxes without chang- ing its provisions for residential properties. Californians are divided on having com- mercial properties taxed according to their current market value. Slightly less than half (47 percent) favor this change, 43 percent oppose, and 10 percent don’t know. Likely voters hold similar views: 49 percent favor the change, 43 percent oppose, and 8 per- cent don’t know. A majority of Democrats approve (58 percent), while 49 percent of independents and 37 percent of Republi- cans do. “Majorities of Californians continue to say that Proposition 13 has been a good thing for California, while the split roll property tax reform draws mixed reviews across party lines,” Baldassare said. The survey also asks about Californians’ understanding of state finances. Asked to name the largest source of state revenue, a third (33 percent adults, 34 percent likely voters) correctly say personal income taxes. Optimism about direction of state, pessimism about nation A majority of Californians are optimis- tic about where the state is headed, with 55 percent of adults and 51 percent of likely voters saying things are going in the right direction. However, views vary across racial/ ethnic groups and party affiliations. Major- ities of Asian Americans (71 percent), Lati- nos (62 percent), and African Americans (57 percent), but less than half of whites (47 percent), believe California is going in the right direction. More than three- fourths of Democrats (79 percent) hold this view, while far fewer independents (41 percent) and Republicans (18 percent) do. In contrast with overall optimism about where the state is headed, Californians are pessimistic about the direction of the coun- try. Slightly less than a third of adults (30 percent) and likely voters (29 percent) say things are going in the right direction na- tionally. There is dramatic variation across racial/ethnic groups. Only 6 percent of African Americans in California say things in the US are going in the right direction, far less than among whites (30 percent), Latinos (32 percent), and Asian Americans (37 percent). A majority of Republicans (57 percent), but far fewer independents (30 percent) and Democrats (15 percent), say the country is headed in the right direction. The sampling error, taking design effects from weighting into consideration, is ±3.3 percent for all adults, ±3.5 percent for the 1,440 registered voters, and ±4.0 percent for the 1,154 likely voters. The poll can be accessed on the PPIC website at www.ppic.org. Education California | The official newspaper of the Association of California School Administrators EdCal® (USPS 684-390, ISSN 0740-0357) is published Weekly, except for the following dates in 2018-19: 7/2, 7/9, 7/23, 8/6, 8/20, 9/10, 9/24, 10/15, 10/29, 11/12, 11/26, 12/10, 12/17, 12/24, 12/31, 1/7, 2/18, 4/8, 5/13, and 6/3, by the Association of California School Administrators, 1575 Bayshore Highway, Burlingame, CA 94010. Periodical postage paid at Bur lingame, CA 94010 and additional offices. Subscription price: $90 value to members; offered to non- members on a qualifying basis. For further information, contact the membership depart- ment at [phone]. POSTMASTER: Send address changes to EdCal, c/o ACSA, 1575 Bayshore Highway, Burlingame, CA 94010. EdCal keeps ACSA members informed of association activities, efforts on their behalf and issues pertinent to education and educa- tion administration. Ad vertising or the mention of products, services or programs in EdCal does not imply endorsement by ACSA. ACSA is affiliated with the National Asso- ciation of School Superintendents, Nation al Association of Secondary School Principals, National Association of Elem entary School Principals, American Associa tion of School Person nel Admin istrators, California Associa- tion of Latino Superintendents and Adminis- trators, Ca lifornia Associa tion of Education Office Pro fes sionals and the American Associa- tion for Adult and Continuing Education. Editorial Offices: 1029 J St., Suite 500, Sacramento, CA 95814; [phone] • Job ads: e-mail [email protected] • News: e-mail [email protected] ACSA Executive Director Wesley Smith Senior Director of Communications/PIO Naj Alikhan Chief Operations Officer Scarlett Vanyi; Senior Director of Member Services Margarita Cuizon; Chief Marketing Officer Tatia Davenport; Senior Director of Educational Services Margaret Arthofer; Senior Directors of Governmental Relations Edgar Zazueta and Adonai Mack; Senior Director of Information Technology Tony Baldwin; Senior Director of Equity and Diversity Marguerite Williams; Senior Director of Financial Services Erin Grogan EdCal Editor Cary Rodda This series introduces ACSA staff to members. These are the people working tirelessly for you each and every day. Advertising/Website Coordinator Emily Agpoon Content Specialists Michael Kelly and Darcy Totten ACSA CareerConnect Coordinator Tracy Olmedo ACSA Board of Directors President Holly Edds President-elect Linda Kaminski Vice President Ron Williams VP for Legislative Action Terri Rufert Past President Lisa Gonzales Members: Charlie Hoffman, Christine McCormick, Daniel Hernandez, Tim Gill, Jay Spaulding, Parvin Ahmadi, Denise Wickham, Juan Cruz, Ana Boyenga, Barbara Martinez, Blanca Cavazos, Ted Alejandre, Craig Helmstedter, Victor Thompson, Sue Kaiser, Angel Barrett, Rafael Plascencia, Joe Austin, Mike McCormick, Linda Hutcherson, Lisa Ketchum, Daryl Camp, Derrick Chau Burlingame, [phone] • Sacramento, [phone] • Ontario, [phone] • toll-free (800) 608-ACSA Who: David Loyola Job: Senior Marketing Data Analyst David gathers and analyzes data on ACSA programs and online activities. Favorite pastime: David says he is a huge sports fan, especially when it comes to the local professional soccer team, Sacramento Republic FC. ACSA. We work for you.