2018 Confirmed Speakers :
Studies find value of college grades less impactful in career market for females
Through high school and even college , female students generally earn better grades than their male counterparts , and teachers rate them as having better competencies and skills . However , women do not benefit from their superior academics to the same degree as men when attempting to enter the labor market , according to two interrelated experimental studies .
As described in the April 2018 issue of the American Sociological Review , the studies confirm high academic achieving women in fields stereotypically associated
Since the invention of the telegram , the adoption of new technologies , such as television , smartphones and social media , has often led to fears of the decline of faceto-face interactions and the potential of decreased happiness .
Researchers at the University of Missouri and the University of Kansas have found that social media use has no significant negative effect on social interactions or social well-being .
“ The current assumption is that when people spend more time on apps like Facebook and Snapchat , the quality of their in-person social interactions decreases ,” said Michael Kearney , assistant professor at with higher male competency experience a likability penalty in the labor market .
“ With the first study , I sought to determine whether men and women college graduates receive equal job placement-related ‘ pay-offs ’ for equivalent levels of academic accomplishment ,” said Natasha Quadlin , author of the study and assistant professor of sociology at Ohio State University .
Specifically , Quadlin conducted an audit study by submitting 2,106 job applications that manipulated applicants ’ GPA , gender and college major . She found that while
the MU School of Journalism . “ However , our results suggested that social media use doesn ’ t have a strong impact on future social interactions .”
Kearney and the research team set up two studies , one long-term and one shortterm , to test the theory . The first study , which followed the social media use of individuals from 2009 to 2011 , found that change in social media use was not associated with changes in direct social contact . In addition , the participants ’ feelings of social well-being actually increased .
The second study , which surveyed adults and college students through text-messaging over the course of five days , found that
GPA mattered little for male applicants , female applicants benefited from “ moderate ” achievement but not from “ high ” achievement .
Applications from high-achieving men received significantly more employer responses – i . e ., callbacks – than did applications from equally high-achieving women , at a rate of nearly two-to-one . And , high-achieving women were most likely to be penalized when they majored in math or STEM fields , as high-achieving men in STEM were called back nearly three times
April 16 , 2018 EDCAL 5
as often as their women counterparts .
“ Although universities have designed many programs to increase women ’ s enrollment in STEM , these findings imply that STEM achievement is unlikely to help women advance in the labor market as long as employers continue to penalize this group ,” Quadlin said . “ Over time , we might expect these penalties to diminish as more women enter and succeed in STEM majors .
Quadlin ’ s second study partly answers the why of hiring decisions . The results of
See
GRADES , page 7
Report finds social media doesn ’ t decrease face-to-face interactions , despite assumptions to contrary
social media use earlier in the day did not have any impact on future social interactions . However , the researchers also found that passive social media use led to lower levels of well-being if that person had been alone earlier in the day .
“ People who use social media alone likely aren ’ t getting their face-to-face social needs met ,” Kearney said . “ So if they ’ re not having their social needs met in their life outside of social media , it makes sense that looking at social media might make them feel even lonelier .”
The aspect of time may be an important element to consider when it comes to studying the effects of social media , the researchers found . For example , Kearney says that while time spent using social media sites like Facebook doesn ’ t take away from other social interactions , it is likely that using any type of media borrows time that could be used for face-to-face interactions . “ People are spending increased amounts of time using the internet and other media that may replace the time they could use for speaking face to face , but that doesn ’ t mean that they are worse for it ,” Kearney said . “ People must ultimately be responsible for maintaining their relationships , whether that ’ s through social media or other means .”
The study was published in “ Information , Communication and Society .”
STRATEGY
Continued from page 4
that you reference and write in an honest , informed tone . Let your account serve as a source of community pride and local education news . Raise interesting questions and ask for audience opinions – a compelling conversation is a good way to grab someone ’ s attention while they are scrolling , then direct them to your poll , website , or goal ( i . e ., fundraising ).
An aspect of a reliable social presence is to not annoy the audience with five posts a day . Social media is something like a
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portfolio of your work ; if a post seems dull or repetitive to you , it certainly won ’ t make anyone else stop scrolling to read more . Use visuals , which the brain processes faster and with more interest than it does text . Keep content concise , fresh , and unique to your community , so that you add value to someone ’ s day and do not seem to just be pushing an agenda .
Novelty in your posts might include showing parents how events are planned , asking for opinions on current events , showcasing alumni success , Humans of New York style quotes and personal profiles , day-of-the-week themes , a “ day in the life ” of a staff member , polls , educational tips ,
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lighthearted viral videos , or honoring community service participants . Ask parents to send in photos or fun classroom ideas . Start conversations about students ’ goals , or the next summer or winter break .
Using data
In social media endeavors , the power of data is unquestionable . Numbers turn on the light in the darkness , showing you who is most interested in what content , at what time of day and week , how successful you are at getting posts read and shared , and if you are directing readers to your website .
To rank higher on search engines , let metrics help you place keywords and use
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other SEO techniques . Put in the time to research the most successful keywords for your topic , and it will pay off .
Some important , successful results that come from measurement : quick crisis response time , program growth , positive reputation management , more clarity and consensus with your audience , sense of accessibility by stakeholders , and direct , immediate feedback by stakeholders .
To learn about more education-specific social media strategy advice and hear proven success strategies from leaders and administrators , join ACSA at our ongoing professional development events .
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Clear your calendars now to attend one of the summer residential programs for school leaders , held at UCLA each summer . Participants have said their experience was life-changing , and have said it helped them achieve a clear vision of their leadership path and how to get others to follow in their journey . These events sell out each summer so be sure to sign up early . Register today at acsa . org / summerprograms
2018 Confirmed Speakers :
n Tom DeLapp n Jeff Eben n Sharroky Hollie n Kate Kinsella n George Manthey n Pam Robbins n Horacio Sanchez n David Verdugo
Principals ’ Summer Institute June 24 – 30 , 2018
Institute for New and Aspiring Principals June 25 – 29 , 2018