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Economic Opportunity Modelling
• CE Opportunities scan
• Materials flow analysis
• Scenario design and analysis
• Participative co-design of targets
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CE Network Co-design
Figure 1 . KPMG ’ s Roadmap to Circularity
• Strategic Visioning – workshops and developmental programs designed to consolidate CE strategy
• CE network co-design
SME CE Strategy Design
• Refining new business models to provide support services for the CE network
• Upgrading CE competancies for existing and new SMEs
Large Enterprise CE Strategy Design
• Developing concrete strategic initiatives around materials optimisation
• Starting with larger companies to focus on major resource flows and define support services required
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Source : KPMG Australia ( reprinted with permission )
CE Network Optimisation
• Innovation spaces
• University H & D interconnections
• Public programs
• CE manufacturing and retail precincts
5 parts recyclers to ink cartridge recycling to more traditional construction , plastic and organic waste reprocessors .
The large scale and scope of waste management within Hume supports adoption of a CE strategy for many reasons . First , by more effectively managing waste resources , the municipality can significantly reduce the cost of landfilling . Second , improving waste management efficiency and seeding value-added materials reprocessing can foster more resilient businesses and foster job growth . Third , in combination , the high volume of waste reprocessed by municipal and private organizations places Hume in an advantageous position to attract companies that are interested in utilizing recycled content to support more traditional manufacturing operations .
GETTING THE CONVERSATION STARTED In conjunction with the catalysts for a transition outlined in the previous section , an awareness that federal and state policies were being aligned to induce improved waste management prompted Hume City Council to form a working group on CE in 2019 . One of the initiatives coming from this group was a decision to , along with Kingston City Council , contract with KPMG to pilot a CE strategy development program for local businesses . The Circular Advantage program was an 18-module , online , collaborative program designed to assist business leaders in constructing CE strategies . 4
Over a five-month period from July to November 2020 , business leaders from 9 organisations in Hume joined leaders from 12 organisations in Kingston and other areas on the Circular Advantage program . Participation by Hume businesses in the program was fully sponsored by Hume City Council . Five of the Hume businesses received Circular Advantage awards in recognition of exemplary CE strategies . This small group of business leaders has become proponents of CE strategy , documenting their journeys in casestudy videos that serve to educate other businesses on what can be achieved . 5
DEVELOPING A CE ROADMAP In March 2021 , on the heels of the successful Circular Advantage program , Hume City Council ’ s economic development team submitted a strategic document to city councillors proposing plans to reposition Hume as a “ circular city ”. The proposal was unanimously supported by the Mayor and Councillors on 6th April 2021 .
Hume subsequently contracted KPMG to design a circular city development strategy . The roadmap featured a 5-stage process , depicted in Figure 1 . Stage 1 – Economic Opportunity Modelling - represents a foundational activity common to many economic development initiatives . A robust quantification of the “ size of the prize ” associated with an economic development strategy helps rally program funding support and engenders stakeholder commitment .
Stages 2 to 4 in Figure 1 represent incremental capacity building initiatives . In stage 2 – CE Network Co-design – a collective CE vision is created by bringing stakeholders together to cocreate a CE network . The co-design process entrenches industry commitment , thereby improving the prospects of CE networks developing around industryled investment rather than relying on government funding to wishfully seed investment . With a commonly-agreed CE network blueprint in place , the next stages ( 3 and 4 ) aim to catalyse adoption of corporate CE strategies . Stage 3 – Large Enterprise CE Strategy Design
ECONOMIC DEVELOPMENT JOURNAL VOL 14 NO 2 2021 07