roll out scalable demonstrations of their innovations in Greater Geelong .
These demonstration projects will provide emerging and existing companies with an opportunity to showcase innovative clean technologies and circular economy solutions .
The expression of interest process will attract new , innovative technology demonstrations and businesses to the region .
3 . Optimise a market-driven response Bringing new cleantech and circular economy products to market requires a ‘ demand pull ’ to kickstart their development .
Cleantech Innovations Geelong will continue to stimulate the market on several fronts :
• Promoting and facilitating energy efficiency and renewable energy ;
• Leveraging urban development activity ;
• Advancing procurement for innovation activities ; and
• Advancing education and skills opportunities .
Stimulating a demand pull will mobilise a significant response across the Greater Geelong region , and define cleantech and circular economy opportunities by outcomes achieved : jobs , industry diversification and sustainable economic development .
Cleantech Innovations Geelong will support projects with potential to achieve these outcomes . Support will include assistance to complete market research , develop prototypes , run field trials , and / or facilitate local manufacturing opportunities .
The program ’ s small-scale grants will remain crucial to this form of market intervention .
For more information about Cleantech Innovations Geelong and the program ’ s market development activities , visit
www . geelongaustralia . com . au and search ‘ future proofing business and industry ’.
REFERENCES
2 . Leggett , A ., Cleantech Innovations Geelong : Market Analysis , Australia , December 2013
3 . Productivity Commission , 2017 as referenced in Resilient Geelong : Reasons for success and challenges for a post-COVID-19 future , Research paper prepared for the Committee for Geelong , November 2020 by Dr Louise C . Johnson , Dr Meg Mundell & Rebecca Bartel .
4 . Leggett , A ., Cleantech Innovations Geelong : Market Analysis , Australia , December 2013
5 . This is further explored in Appendix 3 – Why develop markets for cleantech ?
6 . Leggett , A ., Cleantech Innovations Geelong : Market Analysis , Australia , December 2013
ABOUT THE AUTHOR
TINA PERFREMENT Tina has worked with businesses and the public sector to improve performance through sustainability , in Australia and the UK . Her approach is both strategically driven and practically focused ; this is reflected in her achievements during a career spanning more than 20 years . Tina has been involved with developing markets for sustainable goods and services for most of her career . Currently , Tina works on a partnership program to inspire opportunities for clean technologies at the City of Greater Geelong . The Cleantech Innovations Geelong program has resulted in job creation , skills development , and business expansion outcomes for the Greater Geelong economy .
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