To drive recovery , the campaign : The Middle of Everywhere was launched . The branding initiative showcases Wellington Shire as the ultimate place to explore , live , work and invest by highlighting the diversity of experiences , encouraging locals to be proud of where they live .
bushfire season which decimated trade in that region . The campaign was developed in partnership with industry partners with significant pro-bono contributions .
This initiative moved the region from a highway stop , to a recognised day trip and short break destination . It also built capacity of the local industry and has proudly shown locals the importance of shopping within the region and supporting the local economy .
been an enhanced economic revitalisation of a region or industry by taking a partnership approach .
Finalist - C-Res Creating a Local Buying cycle in regional Australia The Local Buying Program is delivered through a strategic partnership between BHP / BMA and C-Res , a cost-neutral entity to support the regional economic development of the communities in which BHP / BMA operates . The program provides opportunities for small local businesses , to competitively supply goods and services to BHP , BHP Mitsubishi Alliance ( BMA ) and BHP Mitsui Coal ( BMC ).
The campaign ’ s name and messaging ultimately focused on the region ’ s proximity to major attractors including metropolitan Melbourne , the high country , the coastline , wetlands and lakes plus southern NSW ; premising the region as , quite literally ; The Middle of Everywhere .
This project has undoubtedly mitigated the impact of the bushfire and COVID-19 pandemic . Data demonstrates that the recovery was swift and that individual components within the Treasure Trail not only brought expenditure back to pre-COVID levels , but significantly improved them .
A percentage of every transaction through the program is then contributed to the Local Buying Foundation which provides funding to organisations to deliver programs and projects that aim to build better businesses and communities .
https :// themiddleofeverywhere . com . au / en
WINNER - Queanbeyan-Palerang Regional Council “ Treasure Trail Campaign for Economic Recovery ” The Treasure Trail Campaign for Economic Recovery is the holistic tourism and economic development recovery and resilience initiative , developed and launched in the aftermath of the 2019 / 20
https :// visitqueanbeyanpalerang . com . au /
CATEGORY 3 - ECONOMIC DEVELOPMENT THROUGH PARTNERSHIPS AND COLLABORATION This award recognises excellence in economic development through meaningful collaboration . Entrants were required to demonstrate that there has
The program operates in various regions including the Hunter Valley , Upper Spencer , the Pilbara and the Bowen Basin . Over $ 635 million dollars has allocated to small , local businesses in these regions as well as over $ 9 million deposited into the Local Buying Foundation .
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