EDA Journal Vol 14 No 1 | Page 27

Online engagement software provides you with the peace of mind that all these considerations are taken care of and you can concentrate on your projects and stakeholders .
Engagement Hub provides a complete stakeholder management system built-in so you can marry your online and offline data together , segment and tailor reports / communication and truly understand your audience through reporting from macro to micro level . We are proud to have worked with a range of local governments to assist their online engagement .
ABOUT THE AUTHOR
Karenna Wood is a communications and engagement specialist who specialises in helping organisations use technology to meet the rising demands of community and stakeholder engagement . With a background in working in large-scale economic development projects in the UK and state and local government development in Australia , Karenna now assists organisations to use Engagement Hub software to maximise their engagement potential .
Case Study 3
Lockyer Valley Regional Council has uses online engagement across the full range of Council services to increase the visibility and availability of consultation with their community - ( https :// lockyervalley . engagementhub . com . au /)
Neil Williamson from Lockyer Valley Regional Council said “ We are actively using our engagement platform for a large scope of projects that range from environmental planning , public art , skatepark design consultation , Council policies and more . The online platform means consultations can be accessed 24 hours a day – offering greater flexibility for hard-to-reach stakeholders with limited availability to engage .
The greatest benefit of pairing online engagement with more traditional methods is that we gain richer feedback from our community which helps Council make decisions that reflect the values and aspirations of our local residents and businesses ”
The cost of not engaging online The pandemic has been quick to demonstrate the cost of not shifting to how users want to interact with you and are able to reach you .
Embracing online engagement as normal practice , with staff and resources to match , is not only the secret to surviving the chaos wreaked by COVID-19 , but is key to thriving with new , exciting and permanent ways of collaborating meaningfully with your community and stakeholders .
ECONOMIC DEVELOPMENT JOURNAL VOL 14 NO 1 2020 27