ECONOMIC DEVELOPMENT QUARTERLY
FINALIST
REGIONAL DEVELOPMENT AUSTRALIA (RDA)
BRISBANE INC
Queensland and Commonwealth collaboration
and showcase event
.
1.“ Why Youi Chose
the Sunshine
Coast”. Build on
the existing strong
relationship with
insurance giant
Youi, to leverage
the opening of
Youi’s global
headquarters on
the Sunshine Coast
2.“ Business with Benefits”. Establish new
partnership with NSW Business Chamber to
promote Sunshine Coast as a business expansion
destination for Sydney companies. This initiative
was successful for a number of reasons:
• Used an existing strong partnership to form
stronger, ongoing collaborative alliances.
• Created a new partnership and event to achieve
new investment leads.
• Built on the successful FY17 “Your HQ with IQ”
campaign, using the headline “Why Youi Chose
the Sunshine Coast”.
Touted as “one of the Commonwealth Games’
most exciting events to occur away from
the sporting arena”, the Queensland and
Commonwealth collaboration and showcase event
with accompanying official Trade2018 publication,
‘Queensland’s Regions Trading Globally’ and the
Queensland Trade Collaboration Portal, placed a
spotlight on trade and investment opportunities in
Queensland’s regions.
Listed as an “official Trade2018” event, lead
agency RDA Brisbane leveraged the extraordinary
marketing reach of the Commonwealth Games
trade and investment program in this unique
opportunity to bring together Queensland’s
regional and economic development leaders and
practitioners to discuss trade and investment
opportunities, ways of better connecting and
collaborating to improve outcomes and address
professional development and training needs.
Almost 150 delegates packed a full house at
the Southport Yacht club on 12 April 2018 to
meet, share, learn and network. The program
included a “Queensland Investment Briefing” by
Under Treasurer, Warwick Agnew, and an official
welcome by Queensland Premier, Annastacia
Palaszczuk.
A Trade Showcase was followed by a special
“Cross-Commonwealth Collaboration Panel”
with visiting Commonwealth representatives,
moderated by Kyl Murphy, State Director,
Committee for Economic Development Australia
(CEDA).
• Created a fun, cheeky campaign, “Business
with Benefits” to describe the positives on offer. • Reached business leaders through strategic
market segmenting. Attendees included Commonwealth delegates,
economic development practitioners, EDA
members, RDAs, the Federal Government’s
Industry Growth Centres (IGCs), trade and
investment professionals, councils, innovative
businesses, chambers of commerce, peak industry
bodies and associations.
The campaign was a component of Sunshine Coast
Council’s Investment Attraction Plan, which in
2017/18, contributed to successful investment in the
region with an Annual Recurring Economic Impact
on the local economy of $255.4 million and the
creation of 1032 full time jobs. (Source: Economy.id) The event was an example of successful
partnering and collaboration to achieve economic
development outcomes on a state-wide basis and
was considered one of the most important and
popular events of the Commonwealth Games’
Trade 2018 program.
VOL.11 NO.2 2018 | 10