EDA Journal Vol 10. No.2 Spring 2017 | Page 11

ECONOMIC DEVELOPMENT QUARTERLY FINALIST RDA BAROSSA “Transforming Business 2017 Conference” The conference topic for 2017 held on 10th August 2017, in the Barossa region was “Smart Technology and how it can affect a business. The Conference Program covered topics including: • • • • • • Artificial Intelligence and how it impacts business? Opportunities that are coming with Smart Technology in the next 12 months Social Media, Digital Media, and how communication channels are changing How important is consumer research? How to connect with 889M Chinese Consumers by using WeChat How Virtual Reality and Office 365 can be used effectively in business today The target markets were business owners, employers, government and entrepreneurs. RDA raised funding for the event through 22 sponsors. This coupled with ticket sales of 192 attendees resulted in over $20,000 being raised, which allowed RDA to cover all their costs of this conference. ECONOMIC DEVELOPMENT THROUGH PARTNERSHIPS WINNER MANJIMUP SHIRE COUNCIL “Southern Forests Food Council Inc.” The Southern Forests Food Council Inc. (SFFC) was established in 2012 to represent the interests of local producers, culinary and agri-tourism operators and to foster the Southern Forests’ status as one of the nation’s premier food bowls and culinary tourism regions. The Southern Forests region is located in the beautiful south west corner of Western Australia and is home to over 50 different types of fruits and vegetables, truffles, nuts, wine, gourmet products, beef, sheep and dairy farms as well as extraordinary culinary experiences. The SFFC has united the region under the brand, Genuinely Southern Forests, allowing Southern Forests producers to collectively promote and supply their premium, quality produce to domestic and international markets. The SFFC has developed direct export markets as well as direct access to domestic markets for local growers and other bespoke programs. The SFFC has delivered increased profits to growers through supply chain efficiencies, branding and exports. The efforts of the SFFC has delivered $3.8 million in investment to expand crops, 48 new jobs and $2.4 million in local Gross Regional Product. In the future, the economic benefits of the SFFC are expected to increase substantially, as more and more growers leverage the programs and activities of the SFFC and new tourism experiences are introduced to the market. In five years, it is estimated that the activities of SFFC will generate $34 million in GRP and support 182 jobs as well as supporting tens of millions in agricultural investment. VOL.10 NO.2 2017 | 11