Economics FHS 1 | Page 5

Many Firms

The fact that there are many firms each firm to set prices without engaging in strategic decision making regarding the prices of other firms.

no entry/exit costs

In the long-run there are no entry/exit costs. There are many firms waiting to enter the market with their own product.

Decision making

each firm can independently set the price for its products. the firm doesn't worry about what its competitors will do becuase it cause little effect.

Market power

Each firm has some degree of market power. a firm can raise its prices without loosing customers and lower prices without retaliation from competitors.

Numeber market elasticity of product pricing

of firms Power demand differentiation power

Many low high elasticity High Price

(long-run) setter

iMagazine / October, 2014 5