Economic Challenger Issue 58- Jan-March 2013 | Page 4

FDI IN RETAIL: DISSECTING THE REALITY Kisholoy Roy Asst. Professor-Marketing, Globsyn Business School, Kolkata email: krish301@ gmail.com #9903185527 INTRODUCTION On December 5th 2012 and subsequently on December 7th 2012, the Lok Sabha and Rajya Sabha approved FDI in multi-brand retail respectively through voting. It was after a gap of many years that an executive decision of the government was put to vote in Parliament. BJP, the major political party against the proposed FDI policy of the government witnessed its stand defeated in the Parliament. While leader of the Opposition Sushma Swaraj lamented the approval stating that the government "won technically but lost on moral grounds". The commerce minister Anand Sharma mentioned that out of 21 states which responded to the Centre's communication on the FDI issue, 11 supported them in writing. Sharma further observed, "No one can take away the right of an elected government to take decision" apart from mentioning, "Consensus means general agreement and not unanimity." The voting on the FDI issue and the subsequent approval has put an end to the long drawn debate on the FDI in multi-brand retailing issue. The government's move to raise the cap of FDI in multi-brand retailing to 51% has been a topic of heated debate in various circles. The matter has witnessed enough of politicizing in recent months that has only added to the dilemma surrounding the matter among the masses. It needs to be understood over here that although FDI in retail is mostly opined to benefit the Indian populace, the government should not wholly and solely depend on FDI for the overall development of the retail industry as such. As on date, the government has already implemented 100% FDI in single brand retailing which has triggered the proposed entry of IKEA in India. In the context The Economic Challenger No 15  Issue 58 of FDI in multi-brand retailing, the government at the Centre has to take certain important decisions and initiate certain crucial activities that will allow holistic returns to retailers, producers and customers from the enhanced FDI in retailing. FDI Proposal & Present Scenario Let us first look at some of the salient aspects of the FDI proposal put forth by the government of India:  At least half of the FDI should be made in back-end infrastructure such as warehousing.  The minimum FDI in any multi-brand retail project should be $100 million (INR 450 crore).  State governments can prohibit FDI in retail if they wish to.  Stores can be set up only in cities with a population of at least one million.  At least one - third of the sales should be made to small retailers.  At least 30% of the sales should be made to small retailers, either directly or throug