BAMS February 2013
The Internet in 10 Years
View an animated infographic by bestedsites.com in Mashable which shows how the Internet has changed over the last 10 years, from 2002 to 2012, and how the refusal to adapt caused bankruptcy for some companies.
What could the future changes in the Internet mean for Ecommerce?
http://mashable.com/2012/08/22/the-internet-a-decade-later/
Twitter and AmEx have recently announced their teamup in making online purchases as easy as 1-2-3. For American Express cardholders, they can sync their card to their Twitter account and buy products by tweeting a special hashtag.
If you had both Twitter and an AmEx card, would you use this method to purchase items? Why or why not?
Read the full article here: http://www.wired.com/business/2013/02/twitter-amex/
AmEx + Twitter = . . . easy buying
Online Video for Ecomm
This YouTube video lists the following 4 reasons why Ecomm sites should use online videos:
1. Drives new traffic
2. Video encourages sharing
3. Increase customer loyalty
4. Increase sales
What other recent trends in Ecommerce can you think of and how many of these are related to multimedia?
eComm 1.0 = discovering the web
eComm2.0 = ecomm+multimedia = user engagement
"Ecommerce 3.0 will be defined by a seamless customer experience across all devices and touchpoints as well as unprecedented rate of change as new business models and capabilities arise."
What do you think eCommerce 3.0 would look like?
Source: http://www.getelastic.com/2013-and-the-rise-of-ecommerce-3-0/
Waht
The Rise of Ecommerce 3.0
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