Eco-Rom Ambalaje Magazine Issue No.12 May - July 2014 | Page 20

Rio Bucovina and Eco-Rom Ambalaje, Together for Separate Collection and Packaging Waste Recycling S upporting public information and education about separate collection for recycling has been one of the constants in Eco-Rom Ambalaje activities, in line with our mission. “Decide and Be Eco!”, a campaign initiated by Rio Bucovina in the fall of 2012 and supported by Eco-Rom Ambalaje, started from the initiator’s wish to identify a strong message for the public, to encourage them to discover and preserve unique places in Romania by collecting separately and recycling waste. ﬔe project aimed at involving the consumer actively in the selection of the greatest impact message, through the “Decide and Be Eco!” application available on both companies’ Facebook pages. More than 400 slogan proposals were received during the month of the project. One of the predefined messages - “Consume, Select, Recycle!” received most of the votes, and was then developed into a logo which is now present on the labels of Bucovina natural mineral water plastic bottles. ﬔis year, Rio Bucovina continues to draw the public’s attention to the importance of separate collection of packaging with recycling purposes. Again with the support of Eco-Rom Ambalaje, Rio Bucovina has launched “Romania Unequalled”, a vast awareness campaign about the natural beauties of Romania which can be preserved by responsible consumption, separate collection and recycling. ﬔis long-term CSR program implemented by Rio Bucovina encourages the public to discover and share images of unique places in Romania, at the same time committing to keep its natural riches unchanged. ﬔe general public is expected to support the initiative to make Romania better known and rise the level of recognition and appreciation for the beautiful places, unequalled landscapes and wonderful people we are all so proud of, by joining the Romania Unequalled community: https://www.facebook.com/InegalabilaRomanie www.ecoromambalaje.ro Page by Monica Bojincă, Senior Marketing & B2B Communications Specialist Concept and coordination: THIS MAGAzINE IS PRINTED ON RECYCLED PAPER (60%)