Eco-Rom Ambalaje Magazine Issue No.12 May - July 2014 | Page 2
EDITORIAL
Aer an Eco-decade
with Eco-Rom Ambalaje,
Romania Shows Improved Keener Civic and
Enviromental Mentality
Success with Eco-Rom Ambalaje,
A SIGNIFICANT
CONTRIBUTION TO THE
NATIONAL ECONOMY
Early in 2014, Eco-Rom Ambalaje and IMAS S.A. analyzed the
social and economic impact of the organization, with a view
to assessing its direct and indirect financial indicators in relation to clients and suppliers. ﬔis analysis also takes into
account changes induced in society and covers the past 6
years in operation.
Sorin Cristian Popescu
General Manager
Lorita Constantinescu
Public Relations and Communications Director
We started back in 2004 with an
extremely ambitious project for that
time: to develop a single system for
the transfer of responsibility on
packaging waste in Romania. It is
based on an effective partnership
between the manufacturing industry
and importers of packaged goods
whose continuous and proactive
contribution we hail, along with
waste management operators,
recyclers, local authorities and
residents. ﬔus, over the past 10
years, we have recycled 2.6 million
tons of packaging waste, namely
72% of Romania’s recyclying
commitments. According to a study
made in 2013, Eco-Rom Ambalaje
created and maintained 12,000
jobs, of which 9,500 in the waste
management business. Each
investment, each awareness
campaign has brought a change in
behavior within the society at large.
Nine out of ten households
understand separate collection and
three out of ten separate packaging
waste. ﬔe efforts that Eco-Rom
Ambalaje has made proved
succesful, while our members
contributed with 282 million lei in
financial support over the last
decade. ﬔerefore, our
achievements have helped develop
more of the civic and ecological
spirit in Romania and our success is
now our obligation. We are enjoying
our anniversary, always looking
towards the future.
2
A
s opposed to other business
organizations, Eco-Rom
Ambalaje has set up a trilateral
business model with the following
components: taking responsibility of
producer and input for the obligations set
by law regarding the recovery and
recycling of packaging waste, commiting
to play an operational as well as
formative and informative part for a
public service (separate collection for
residential areas) and taking on the
responsibility of law enforcement. ﬔis
trilateral business model is a leading
engine in the process and is based on
self-assessment: continuous and relevant
measurements of quantities of materials
processed, financial costs and behavioral
changes.
Eco-Rom Ambalaje clients all have
massive turnovers, a total of almost EUR
40 billion in 2012, and they hire about
5% of Romania’s workforce.
Estimates based on last year’s data
show that, if all our clients had to collect
and recycle the packaging introduced on
the domestic market on their own, their
average profitability rate would drop
by about 15%.
ﬔe main indirect effect of our work is,
thus, supporting jobs downstream.
According to the same study, Eco-Rom
Ambalaje sustained, in 2012, almost
info
12,000 jobs with our suppliers, of
which 9,500 are based in waste
management and recycling. Although
the average gross salary has remained
relatively similar over the past 6 years, the
contribution made by
Eco-Rom Ambalaje to the gross payroll
of its suppliers increased in
percentages from 0.14% in 2007 to
0.21% in 2012, when the gross added
value to the suppliers’ payroll was of RON
3,154 per employee.
ﬔe Gross Added Value (GAV) stands for
the sum total of payroll expenses,
including taxes and fees paid by the
employer and employee and the
company’s profit. ﬔe upstream downstream analysis conducted to
measure social and economic impact did
not dwell on profit, but on fulfilling the
three goals presented above. As a result,
profit was eliminated from the GAV
calculations, resulting in the Gross
Payroll Added Value (GPAV). ﬔe social
and economic impact of Eco-Rom
Ambalaje SA operations could be
measured accordingly, irrespective of the
economy cycles affecting profit and in line
with the anually increasing obligations as
to the transfer of responsibility.
ﬔe organization’s most important
suppliers are companies dealing in waste
management and recycling. ﬔeir
number almost doubled during the
analyzed period, from 133 in 2007 to 208
in 2012, following a geographic as well as
Eco-Rom Ambalaje is an organization with a highly effective
management rate, performing 70% of Romania’s recycling obligations.