Eco-Rom Ambalaje Magazine Issue No.12 May - July 2014 | Page 15

WHAT WE RECYCLE MATTERS!
Danone Romania Partners with
Eco-Rom Ambalaje
Monica Bojincă
Senior Marketing & B2B Communications Specialist

D

anone Romania partenered with
Eco-Rom Ambalaje to celebrate
“Environment Day”at the Danone
headquarters and plant. ﬔis event was
aimed at raising the awareness of Danone
employees regarding the importance of recycling materials used as resources, of
cutting down power, water and packaging
use and optimizing routes for milk collection and product distribution. Also, we discussed about separate collection for
packaging waste through the implementation of Ecollect within Danone, as well as
about environmental protection in Romania in general.
A portfolio of information materials was
created for the event, offered to Danone
employees by the Eco-Rom Ambalaje mascots, and information and education sessions for the employees were organized.
Eco-Rom Ambalaje encourages all partners to share with their employees their
achievements in packaging recycling, as
an incentive for better performance in environment protection.

“With more than one million yoghurts produced every day in Bucharest for the
Romanian and other European markets, it is essential to have a coherent and quick
system for milk collection from farms, processing, packaging yoghurts and distribution.
Danone Romania already has great expertise in sustainable development and
environment protection projects and we are constantly searching for new solutions to
mitigate our impact on the environment. We focus on cutting down power, water and
packaging use, and providing selective waste collection and optimized routes. ”
Laurențiu Tulvan
COO, Danone South-East Europe

“RECYCLING TO DE-STRESS”
Award for Best Campaign
Lorita Constantinescu
Public Relations and Communication Director
ﬔe “Recycle to De-stress” campaign has
won the Brand Awareness and Positioning section of the IAB MIXX Awards. ﬔis

campaign was conducted between September 19 – November 19, 2013 and had
as a target audience active, busy people for
whom waste separation is not a priority.
ﬔe concept starts from the idea that packaging waste must pe crushed before it is

thrown in the specially designed boxes.
Messages grouped under the slogan Recycling to De-stress describe an attractive
and fun way to press packaging.
ﬔe IAB MIXX Awards recognize and reward the best Romanian digital campaigns.

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