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Market Structures Component (Not Completed in Prior Weeks)
Determine the market structure in which the selected good or service
competes. Discuss the implications of the market structure on pricing.
Suggest non-price strategies to preserve or enhance sales. Suggest
steps to remain in or move into an optimal competitive position.
Macroeconomic Forecast Component (Completed in Week Five)
Utilizing the Learning Team Macroeconomic Forecast, describe three
to five factors in the economy that will impact the demand for the
selected good or service and one for the cost associated with
producing the good or service. Identify the economic indicators that
reflect those factors. Locate a forecast for each of the economic
indicators you have selected for the next two years. In some cases, it
may be more feasible to look at prior trends for selected indicators
rather than forecasts. Comment on the degree of confidence that can
be placed in economic forecasts. Discuss the implications of this
economic forecast and the income elasticity of demand for the pricing
strategy (identified previously).
Identify to what extent tariffs or quotas would affect international
trade in your product. How would you pay for imports, receive
payment for exports, and manage exchange rate risk? (Not Completed
in Prior Weeks)
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