If you are looking to make a digital footprint with your company, contacting a digital marketing consultant may be your next step. You can reach Veronica at www.veronicaolivarez.com or follow her on Instagram at @vero_olivarez
Marketing & Small Business Statistics
70-80% of people research a small business before visiting or making a purchase from them.
Having a website is of an utmost importance for any business, regardless of its size. A website comes with a set of benefits like increased visibility, adds credibility, and ensures better customer experience. With the vast majority of customers going online to check the business prior to making a purchase, you simply cannot afford to ignore the need for a website.
Source: Blue Corona
Did you know how many small businesses have a website? Stats show that 64% of them do.
Despite the fact that having a website benefits small businesses, one-third of them still don’t have a website. They point out that cost, irrelevance to industry, and social media are the main reasons for not having a website.
Source: Clutch
61% of small businesses invest in social media marketing.
Small businesses leverage digital marketing channels despite their limited budgets. What is more, they are planning to invest more in the future. Owning a website is by far the most popular, as 62% of small businesses owners have one. Social media is the second most-used digital marketing channel with 61%, followed by email marketing with 39%.
Source: Clutch
"It's important for clients to understand that social media profiles do not replace a website." -Veronica
Nearly 50% of small businesses spend $10,000 or less on digital marketing each year.
Small businesses and startup statistics emphasize that the limited resources the companies have are the reason why they invest up to $10,000 in digital marketing on a yearly basis. Additionally, the most common resource they use is an in-house team. 43% of small businesses use a team of in-house employees to focus on digital marketing, while 39% of small firms use marketing software.
Source: Clutch
The majority of small businesses do not invest in content marketing.
Clutch.co’s survey found that content marketing is the most underestimated digital marketing channel. A whopping 80% of small businesses don’t use content marketing. This means that one in four businesses misses the opportunity to leverage the most cost-effective channel for building brand loyalty and spiking the ranks in SERPs.
Source: Clutch
92% of small business owners think that having a website is the most effective digital marketing strategy.
89% of small business owners believe that using SEO also helps. The small business growth statistics for 2019 prove that the combination of these two tactics is indeed the most important element of a successful digital marketing strategy. Build a website that uses the right keywords to target a relevant audience, produce high-quality content, and provide a dynamic user experience and you’ll see the number of leads increase drastically.
Source: Iron Paper
AR and VR are the least common forms of small business digital marketing.
AR and VR are forefront technologies that help in bringing the product closer to the consumers, giving an accurate impression. Despite the benefits that AR and VR bring, only 10% of small businesses engage in this type of digital marketing.
Source: Clutch