ECB Coaches Association links Inspiring Generations | Page 34

INITIAL FINANCIAL COMMITMENTS
UNDER THIS STRATEGY
This is a national strategy that will be delivered at a local level. It will balance the delivery of activities across all our
priorities to serve our current audiences and support our growth ambitions for the game. We will do this together
through a decentralised approach, underpinned by a renewed understanding with the cricket network, formalised
through the County Partnership Agreement.
The financial commitments we are making as part of this strategy reiterate the county network’s role as the primary
delivery partner for cricket, and put the sustainability of the network as its first priority.
The initial strategic investments that we are committing to are:
£450m of direct funding to the network
guaranteed for the full five-year period

- £325m to FCCs
- £55m to CCBs  

In order to track our progress, there are four Key
Performance Indicators (KPIs) that we will measure,
which will be baselined throughout 2019.
£70m in investment funding, comprised of:
- A £50m Infrastructure Investment Fund for FCCs
- A new £20m Community Investment Fund for FCCs and CCBs

MEASURING SUCCESS
£380m directly to the cricket network:
These are:
This commitment represents a 60% increase on current direct funding levels
And 1. Number of people in England and Wales who believe
£67m in strategic investments in the network
for the first two years of the strategy ‘CRICKET IS A GAME FOR ME’
The number of people playing, volunteering, attending, watching
or following cricket
This investment covers 22 of the 26 activities in the strategy, including
investing in club and non-traditional playing facilities, increasing participation
in primary schools, and transforming women’s and girls’ cricket.
2. Perception of cricket
And

£255m of committed investments into centrally
administered strategic activity to futureproof the game
The percentage of people who have a positive perception of cricket
3. Young people engaging with cricket

This investment covers investing in the New Competition, digital,
and building central reserves for the game.
The total number of people under the age of 16 engaging with cricket
4. Women and girls engaging with cricket

To ensure financial prudence, adaptability and flexibility in a fast-changing world,
future investments will approved by the ECB Board on an ongoing basis.
The total number of women and girls engaging with cricket
SOURCES FOR THIS DOCUMENT:
I N S P I R I N G G E N E R AT I O N S
34.
Data ECB analysis | Two Circles analysis | Sport England Active Lives
Photography Getty | Tom Shaw | Phil Greig | John Bolloten | Chistopher Lanaway
35.