ECB Coaches Association links Inspiring Generations | Page 28

19 %
of non-cricket fans would take a
greater interest in cricket if matches
were easier to understand
Half
21 M
as many people
attend cricket in the
UK than attend rugby
people in ‘sporty families’ in the UK, the
majority of whom describe cricket as
‘boring’ and ‘inaccessible’
75 %
of young families
want activities
that take under
three hours
THE NEW
COMPETITION
50 %
of attenders at BBL matches attend with family
vs
30 %
The New Competition will be targeted most prominently at a
diverse family audience, giving children and young people the
opportunity to experience cricket with their families, many of
whom will already be fans of the sport.
of attenders at T20 Blast matches attend with family
1 in 3
The competition will be a new and exciting domestic tournament to be launched in 2020, aimed
at broadening cricket’s appeal. It is proposed to be played in a 100-ball format for both men’s and
women’s competitions. It will feature many of the best players in the world, representing eight
city-based teams over a five-week period, and will show the game at its intense, incredible best.
Cities
7-15 year olds who already like cricket,
“don’t understand all of the rules so
might not watch a whole game” Young people are
increasingly likely
to identify with the
city that they live in
68 % Cricket is joint 2nd
The whole competition will be on Sky, and there will be a minimum of 11 live games on the BBC,
including the men’s and women’s finals. This takes live cricket back to free-to-air TV for the first
time in 15 years. The greater reach this will generate for cricket will inspire participation.
The New Competition is of central importance to inspiring a new generation to say that ‘cricket is
a game for me’, and is the result of extensive research across current and potential cricket fans.
of sporty families
are not cricket
followers
I N S P I R I N G G E N E R AT I O N S
28.
most-popular team sport in the UK with
10.5m followers (alongside rugby)
2 9.