ECB Coaches Association links Inspiring Generations | Page 12

THE STRATEGY
OUR PURPOSE
We connect communities and improve
lives by inspiring people to discover and
share their passion for cricket
OUR 2024 AMBITION
A generation inspired to say that ‘CRICKET IS A GAME FOR ME’
2020-24 PRIORITIES AND ACTIVITIES
GROW AND
NURTURE
THE CORE
INSPIRE THROUGH
ELITE TEAMS
• Create an Infrastructure
Investment Fund for FCCs • Increase investment in the
county talent pathway
• Introduce a new Community
Investment Fund for FCCs
and CCBs • Incentivise the counties to
develop England players
• Invest in club facilities
• Develop the role of
National Counties Cricket
(formerly Minor Counties)
• Further invest in
county competitions
• Drive governance reform
across the whole game
• Drive the performance
system through technology
and innovation
• Create heroes and
connect them with a
new generation of fans
MAKE CRICKET
ACCESSIBLE
• Broaden cricket’s
appeal through the
New Competition
• Create a new digital
community for cricket
• Install non-traditional
playing facilities in
urban areas
• Continue to deliver the
South Asian Action Plan
ENGAGE
CHILDREN AND
YOUNG PEOPLE
• Double cricket participation
in primary schools
• Deliver a compelling and
coordinated recreational
playing offer from
age five upwards
• Develop our safeguarding
to promote safe spaces for
children and young people
• Launch a new participation
product, linked to the
New Competition
TRANSFORM
WOMEN’S AND
GIRLS’ CRICKET
• Grow the base through
participation and facilities
investment
• Launch centres of
excellence and a new
elite domestic structure
• Invest in girls’ county age
group cricket
• Deliver a girls’ secondary
school programme
SUPPORT OUR
COMMUNITIES
• Double the number of
volunteers in the game
• Create a game-wide
approach to Trusts and
Foundations through the
cricket network
• Develop a new wave
of officials and
community coaches
• Increase participation
in disability cricket
SUSTAINABILITY
BUILD RESERVES
I N S P I R I N G G E N E R AT I O N S
COMMERCIALISE THE STRATEGY
12.
REVIEW AND CHALLENGE
THE GAME’S COST-BASE
INTRODUCE A GAME-WIDE
LEADERSHIP PROGRAMME
13.