ECB Coaches Association links Hitting the Seam 39 | Page 7

ENGAGING SOUTH
ASIAN COMMUNITIES
There are approximately 3.2 million residents of Indian, Pakistani,
Bangladeshi, Sri Lankan, Afghan or Nepalese ethnicity across England
and Wales (2011 Census). Of the 3.2 million residents, Indian and Pakistani
communities are the largest of the minority ethnic groups and they
are among the fastest growing. Currently, most people of South Asian
ethnicity live in urban areas.
5.7%
The South Asian
population in England
and Wales is expected
to grow to
6 million
of the the total
population in England
and Wales are South
Asian
South Asian cricket
fans in England and
Wales
2018
South Asians make
up 1/3 of our
recreational playing
base
1 million
2031
18% 64%
of the cricketing
economy in England
and Wales is
contributed by fans of
South Asian origin of South Asians would
play more recreational
cricket if the right offer
was available
Fertile Ground
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