ECB Coaches Association links Hitting the Seam 39 | Page 2

Welcome to Hitting the Seam 39 Our 2017 insight developed in partnership with Two Circles demonstrates that ECB Coaches Association has the following demographic profile: 92% The same is true of female players, with 72% identifying coaching as “very important”. The need for many of those to be coached by someone of the same gender is also apparent, as: 30% 4% 1% 1% African Asian South White Caribbean Other Asian Over 25 96% 90% of South Asian players said more female coaches would encourage more South Asian women and girls to play Meanwhile, attendances at our courses tell us that: of coaches taking courses since 2013, 6% have been South Asian, while 25% of players are South Asian Male Combine those stats with what insight from the National Playing Survey and South Asian strategy consultation told us: 70% of South Asians say they would like to be coached, compared to 57% across all ethnicities 61% of South Asians say coaching is “very important”, compared to 44% across all ethnicities It’s clear that we are in demand, but need to look at the supply. 6% Therefore, our first issue of 2018 focuses on diverse communities and extending the reach of cricket, coaching and coach development. Guiding us into this topic are three of the people behind the ECB’s South Asian strategy, Gulfraz Riaz, Mohammed Arif and Wasim Khan. Then, as you read on, you’ll hear from some of the coaches already being inspired by – and inspiring – a new wave of players and fans. Finally, look out for Coaches Matter Issue 27 that has returned to print and explores the headlines of the national coaching strategy. Enjoy! Martyn Kiel ECB Coach Development Learning Design Lead A message from ECB CA Strategic Lead, Stephen Wright “I’m delighted to join ECB and look forward to building on the excellent work of John Stannard and David Gallagher. “If we are fortunate, we can look back and appreciate the lasting impact that one or more great coaches have made to our lives. They inspire and support us, improving our skills and approach to both the game and life itself. Whether you are a volunteer or full-time professional, you have accepted this vital role, sharing your passion for cricket and helping Hitting the Seam is the Official Magazine of the ECB Coaches Association. © ECB, 2018 Photography © Getty Images / ECB unless otherwise stated 2 Hitting the Seam Issue 39 people to develop their skills and love for the game. “I will be working on behalf of the members and with a wide range of other stakeholders across the game to provide the support and services that you need to deliver excellent coaching. “ECB CA is your organisation, it is here to help you to inspire, support, develop and enhance the lives of the people you coach. I will be working as hard as I can to deliver the support you deserve.’’ ECB Coaches Association Support Centre County Cricket Ground Edgbaston Birmingham Warwickshire B5 7QX Telephone: [phone] Email: [email protected] Designed and produced by Coachwise Creative 93185 COACHES ASSOCIATION