EB5 Investors Magazine Volume 4 Issue 1 | Page 71

EB-5 BUSINESS PLAN WRITERS Benjamin Jarmon Joorney Business Plans The story behind Joorney Business Plans, founded in 2013 by CEO Benjamin Jarmon, is the same as the one you must be going through right now. Jarmon was working as a business development consultant for a large commodities trading company when he decided to open his own company and use his consulting skills to help entrepreneurs and companies with their start up needs. In order to do that, Jarmon had to first obtain an E-2 Visa. He went to accountants and lawyers to draft his Business Plan, but none seemed to understand the subtleties of the business model and strategy he was seeking. So instead, Jarmon decided to create his business plan on his own, as he has done dozens of times in the past for clients of his employer. The plan’s creation took much longer than expected, and required more technical knowledge than he could provide on his own. The process led him to create the unique service that Joorney offers for these specific Business Plans needs. Joorney’s mission is now to provide premier quality Business Plans and market research for investors looking to immigrate to the United States. Members of the firm speak English, French, Spanish, Portuguese, Chinese, and Hebrew. They collectively have over 20 years of writing and consulting experience. Joorney has locations in France, New York, Miami and San Francisco. Jarmon’s firm offers Business Plans for E-1, E-2, L-1, EB-5, H1-B Visa Applications, as well as Market Research and Financial Projections services, all of which are created by skilled professional writers, and reviewed by trained financial and market analysts, certified translators and top notch graphic designers. Writing services include market studies, which consist of an industry analysis, demographics, SWOT analysis, pricing analysis, and state and city market analysis; investor decks, which concisely present via PowerPoint documentation such as products, marketing info, and organizational structure; and re-write services, including industry analysis, market & competition analysis, and financial projections. Jarmon earned his Master’s Degree in Finance from Universite Paris Dauphine in Paris, France, and his Master of Arts in International Economics and Finance from Brandeis International Business School. Mr. Jarmon is personally fluent in French, English, and Spanish. United States and China prior to entering the EB-5 field. Lazicki maintains a popular weblog that provides EB-5 news and information for readers around the world, and serves on the Editorial Committee for the Association to Invest in the USA (IIUSA). Her articles and presentations include the chapter on business plans in Immigration Options for Investors & Entrepreneurs, 3rd Ed. published by the American Immigration Lawyers Association. Lazicki’s EB-5 practice has developed with the industry. When she signed her first client, there were 78 regional centers, about 1,000 EB-5 investments in a year, and few EB-5 specialists. In 2016, there are over 800 regional centers and 22,000 pending investor petitions. EB-5 has become a mainstream capital source, a popular path to citizenship, a frequent news topic, a priority for the U.S. Department of Homeland Security and the Securities and Exchange Commission, and a major job creator not only in investment projects but also for a constellation of service providers. A fully-fledged EB-5 industry has emerged, driven by growing demand, increased competition, and heightened scrutiny. EB-5 investments are taken seriously as investments, not just as part of an immigration program. This moves business plans to center stage. A strong business plan can bear scrutiny by the immigration service and by investors, brokers, and security regulators. It presents a clear, attractive, consistent, well-supported, and accurate picture of a proposal, and anticipates questions and concerns. The successful EB-5 plan is the end of a process that begins with understanding how EB-5 immigration and investment work. Lazicki helps clients to keep up with industry developments and the pressure on EB-5 docu ments from an ever larger, more diverse, and more sophisticated audience. WWW.EB5INVESTORS.COM 69 Profile Profile Suzanne Lazicki Lucid Professional Writing Suzanne Lazicki is a business writer and EB-5 expert. Since starting Lucid Professional Writing in 2009, Lazicki has written over 200 business plans for regional centers, developers, and entrepreneurs. She holds degrees in English and Business Administration, and worked for real estate, marketing, and investment companies in the