EB5 Investors Magazine (English Edition) Volume 5, Issue 1 - Page 53

How to Successfully Market an EB-5 Project to Agents in China Understanding the secret behind building lasting business relationships. By Winnie Ng W hile fancy brochures and videos are important, seasoned agents are looking for much more than these. Even projects that show a high chance of success, with sufficient job count and collateral, are not guarantees that they will gain traction in the China market. The secret sauce to success in the Chinese market includes a few important but less obvious elements. COMMITMENT TO EB-5 EB-5 is a long-term investment project for all parties: regional centers, projects, agents and investors.  Rumors of an increasing visa backlog has caused fear and insecurity among agents and investors. Agents and investors want to know that the regional center and developer principals are committed to helping them obtain their permanent green cards no matter how long the process takes. Just as investors are prepared to commit their hard- earned money for an indefinite period of time, project principals need to fully dedicate themselves to do whatever it takes to help investors throughout their EB-5 process until they achieve their end goal. Recently, there has been an increasing number of EB5INVESTORS.COM 52