EASYUNI Ultimate University Guide 2013 July Issue | Page 70

Advertorial Be Job-R eady With so many graduates competing for jobs, how does a Mass Communication graduate be the best amongst the rest? Freda Liu, together with a few young fans after an FYI session Broadcast and Photography Studio If one were to look closely at the education market, one would notice that any typical Mass Communication student will study the same theories, investigate the same case studies, and also likely seek internships at the same company that took on hundreds of other interns. To carve out your own identity, you need to ask yourself an important question: Where can I ?nd the best Mass Communication programme that stands out from the rest? The one name to think of: IACT College. IACT College Library IACT College ?rst started out as a Joint Education Committee in the 1970s, and owned by Malaysia’s two largest advertising associations, the Malaysian Advertisers Association (MAA) and the Association of Accredited Advertising Agents (4As). Founded and endorsed by industry professionals, IACT progressed to a full-?edged college in 1993, even as the advertising industry faced an acute shortage of talents, thus rising to the challenge of meeting the advertising industry’s talent shortage. Now, how does one connect IACT College to standing out? IACT College stands out from other learning institutions by being the only one that focuses on Project-Based Learning (PBL). PBL differs from case studies as it focuses on current, real-life scenarios and projects. This gives IACT College students the opportunity to work on projects with industry professionals, giving them valuable work experience and networking opportunities. This, in turn, matures students into understanding the demands and expectations of the working life. Amongst some of the clients students have worked with include big-name brands like Nestlé, Genting, and Universal Music, and student ideas are often adapted to actual advertising campaigns. IACT College strives to keep its curriculum updated with the assistance of various experts from the media industry. These Industry Specialists, through their own struggles and trials, offer invaluable advice and consultation to IACT College’s teaching staff. These Specialists also share their insights and experiences to students through co-teaching in classrooms, and mentoring students on guided projects. This is IACT College’s effort to ensure that the education IACT College students receive meet or exceed industry expectations. Amongst the Industry Specialist that IACT College works with are Reuben Kang from Jinnyboy TV; Dorothy Teoh from The Edge Education Foundation; and René Menezes from Better Digital Solutions. As part of IACT College’s efforts to create better citizens and a stronger workforce, it plays host to monthly For Your Inspiration (FYI) sessions. FYI provides a platform for industry personalities to share ideas, address queries and provide sound advice to students. These sessions serve to give students a better understanding of various disciplines of the communication industry and also provide ample networking opportunities. In addition, the success stories of many of 68 these personalities help inspire students to aim for the stars. EASYUNI Guide 2013 While FYI primarily seeks to bene?t IACT College students, it also helps increase visibility of IACT College amongst industry players. This makes IACT College better recognized as the creative communication specialist. One such personality who recently contributed to IACT College’s learning experience was Freda Liu, of BFM Radio. Freda spoke extensively about her experiences and pathways to being a radio host on Malaysia’s independent business news radio station, BFM. Going back to the question of how does one stand out from a saturated market of fresh graduates? The equation is simple: With a competent institute to back you up, half the battle is won. However, students must also understand that the other half, being themselves, is the other element that employers look at. Employers look at your achievements, your cocurricular participation and your contributions to the world of creative communications. And this is why the learning style at IACT College is perfect at giving you a head start, as students are pushed into competing with each other, they understand how the industry works, and how to work with experts without intimidation. With that, students will have built themselves solid reputations which precede them. IACT College offers a wide range of programmes, ranging from Foundation courses, to Diplomas in Advertising, Broadcasting, Creative Multimedia, Graphic Design and Mass Communication. IACT College also offers two 3+0 Bachelor of Arts degrees with two partner universities from the United Kingdom. A Mass Communications degree is hosted jointly with the University of Hertfordshire, while a degree in Advertising and Design is available through its partnership with the University of Sunderland. For more information on IACT College, please log on to www.iact.edu.my. KOLEJ IACT SDN BHD 2-G, Block K, Jaya One, Jalan Universiti, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia. Tel : +603 - 7956 0211 Admin : 9.00am - 6.00pm (Mondays - Fridays) Of?ce Hours : 9.00am - 1.00pm (Saturdays) Fax : +603 - 7955 8909 (Full-Time Courses) +603 - 7955 8708 (Part-Time Courses) Email : [email protected] Facebook/Twitter/YouTube/Instagram/Pinterest: IACTCollege