EASYUNI Ultimate University Guide 2013 July Issue | Page 55

The concept of business management is the process of
organising the workforce and resources in a business to
ensure that objectives are achieved. A bachelor’s degree in
business administration will be touching a few core ?elds
such as accounting, ?nance, economics, business law, ethics,
marketing, organisational behaviour, strategic management and
management information systems. As the course continues, the
student will be narrowing down to entrepreneurship, marketing,
?nance, accounting or management.
As for a business management degree, the focus will be
narrowed from the start by concentrating on business skills that
will produce an effective business leader which includes the ability
to implement change in a company, establish an agreement
among key contributors and maintain a creative strategy for the
business’s success.
Among the basic functions covered are staf?ng which is choosing
the right people for the righ