EASYUNI Ultimate University Guide 2013 Issue 2 | Page 40

S TA R ACH I E V E R S

Q
A

What was behind the decision
to participate in the HSBC Young
Entrepreneur Challenge?

Q
A

What was the inspiration behind your
business plan and how long did it take
to accomplish?

It all started with EcoCell as a visionary idea to
revolutionise the construction industry and to
enable a greener way of living. Holding firm
to this notion and proposition of the EcoCell
Brick, my team and I joined the Taylor’s Business Plan
Competition, in which we emerged as champions.
There were so many ideas and positive feedback on the
product, in addition to the encouraging support from
our lecturers, mentors and family members. As there
was so much confidence and potential in innovating the
product to greatness, I then led EcoCell’s participation in
the HSBC Young Entrepreneur Challenge, where I was incharge of the research and development of the product
as well as the financial aspect of the business plan. In
participating in this competition, two new members were
also recruited into the team.

The EcoCell Brick was conceived out of
frustration one afternoon when I was sweating
through my studies. In the scorching heat, an
air-conditioned room was my only refuge. As
much as I would like the temperature inside to remain
cool, the room will soon get stuffy and hot when the air
conditioner slows down or is eventually switched off.
As the temperature of the room slowly rises to match
the relatively hi